10 Commandments of Marketing The following 10 commandments of marketing if followed, will ensure your marketing is targets your ideal client or … Read More →
Latest From the Blog
10 Commandments of Marketing
The following 10 commandments of marketing if followed, will ensure your marketing is targets your ideal client or customer to get you results.
Give people exactly what they want. Not what you want. How many times have you been to an electronic store and a sale guy says “Hey, did you see this? It flies and shoots water and also comes produces it’s own solar power at night!”
Now you’re thinking “All I want is a new case for my smartphone”. There’s a huge disconnect between what you want and what he wants to sell you.
Some marketers create amazing products yet get stuck in a trap where they forget to research what the market thinks and feels and their product flops with zero sales to show for their effort.
Lesson, here is to find your audience and clients first. Who is buying what and from whom? Why? And at what price? Can you charge more by adding more value? Only when you’ve narrowed these answers down is it safe to create a product and brand around their needs and wants.
Find your market. It’s the perfect time to find your market today. With Facebook ever evolving, you can reach just about any type of person you desire to potentially buy your service or products.
The people in your marketplace will require unique approach. Your message to CEOs will be different to stay at home dads. Right?
With a clear idea of what they think, do and say about your industry as well as what they read, watch and listen too you’ll be able reach them with greater ease.
Sell for the largest margins possible. No matter what you offer, if the margins stink, business will too. If you’re constantly fighting to be the “lowest in town” you’ll soon force yourself “out of town”.
When people ask “Zane why do you charge more than the others?” The fact is I don’t compete on price, it’s impossible, and clients happily pay me base on the results and value they receive. And at the end of the day they matter more to me and what price-hunters think.
If you’re currently the “lowest in town” I’d highly reconsider your branding. Sure, this strategy works like Ghostbusters for Walmart, however nothing lasts forever. What happened to Woolworth and Kmart?
Understand what marketing is and isn’t.
At a recent talk I did at the Sarasota Military Academy a high school student and budding entrepreneur Dave asked “Zane what’s the difference between marketing and sales?”
I love this question because it shows he’s thinking and once you understand, a world opens to you.
Sales are the transactions rewarded to the seller based on the quality of the marketer’s understanding of the marketplace and product(s).
When you know how to move your clients to invest in your services with effective communication, they will flock to you.
It’s vital that you spend quite a bit of time to construct lists of what they want, need, feel, think, believe, disbelieve, etc. in order to win their trust and build a real relationship.
Once you’ve constructed this framework, you replicate this on a larger and larger scale, while keeping an eye out for warning signals that indicate the market may change.
Quick, quick, fast, fast!! She with speed wins the race. When you’re selling a product where there’s “competition”, this should go without saying… you want to do your research as fast as possible.
Look for new ways to market your services in areas that maybe new for your company. Once you’ve done the homework, quickly test your ads and email campaigns and analyze the results!
I feel excited just writing about this because I know that she with speed, knowledge and understanding WINS.
If you’re working on marketing your company’s service and you’re waiting for more information, STOP everything… and explore for untapped markets. Get in front of them and stay on their radar!
You’ll never know if your marketing or research is on target until you test your ads and review the open rates for your follow up email sequence. Use the results to refine your next campaign.
Sell, up-sell and resell. The fact is if you’re not selling, your business is doomed. Obviously if you’re not gaining new prospects, making new deals, you’re not in business.
Here’s a quick story. The first business I created was an organic t-shirt company. It’s not worth mentioning the name…
I knew very little about marketing, I just loved organic t-shirts and metaphysics and then combined the two. Sounds good, right? Maybe.
I created a website, printed business cards and told a few friends and family members about it. All was well, I was “a business man, an entrepreneur” as I allowed my ego to roam throughout Sarasota without a care. Typical behavior for newbies…
I wasn’t “in business” I hadn’t sold ONE shirt yet. When I did, I didn’t realize the importance of utilizing an automatic up-sell. Don’t get me started on email marketing and following up… I had no clue!
It’s funny now, but at the time I was crushed. I couldn’t understand why I wasn’t making sales.
There were several reasons, but the main point is that you have to know how to get that sale (preferably on auto-pilot) and then quickly up-sell them with more of your amazing service, perhaps a VIP coaching program, with brilliant follow up to increase and sustain engagement.
Bond, bond, bond, and then bond more. Not the kind of bonds you’re thinking of. The type that make you smile when you see an old friend. Now think of that rude guy you had to deal with recently or in school… how do you feel? Completely different, yes?
That emotion plays the same role when we purchase or decide not to purchase a product.
For instance I love kombucha, you know the fermented probiotic beverage that aids digestion and balances your pH? If two days goes by without me savoring my favorite brew, I get quite unruly.
Two companies have won the battle to my heart and when I travel I diligently scour stores to grab a bottle. The bond between us is that strong. What about you?
What does your message say to your clients? Do your clients feel that you treat them exceptionally well? Do you go out of your way to establish a deep connection with each one?
The best way to do this is to create a compelling story about yourself as it relates to your company. This journey will establish a firm link between you both. You know mine, if not, here’s a recap.
My mother left my dad when I turned 4 months old, we lived in about 8 states before I turned 8 years old. Because my mother dealt with mental health issues, she did the best she could yet wasn’t home to raise my sister and me.
I struggled with reading, especially when it was time to read aloud because I feared making mistakes. I quickly learned that I excelled in writing. I could communicate powerfully and help others in the process with my charming style (or so they say).
When I learned that I could combine writing with selling products and help entrepreneurs and companies do the same, I was hooked!!
I quickly learned everything I could get my hands on. I struggled a lot for 4 months straight. I would place a Google Ad and have zero results, I’d try again… get 4 or 5 leads, none of whom bought anything. Sound familiar?
I didn’t know what I was doing so I couldn’t convert those leads into sales. The day came when I was FED UP! “Enough of spending 18 hour days trying to figure it out” That first year over $12K was invested in learning from industry leaders and giants who choose to elevate my skills.
I implemented everything they said… and it happened… results! People were buying my products… success! I could sleep at night without murmuring on about conversions and click through rates, which put my wife at ease.
Now that I have a solid grasp of online marketing and copywriting, I am thrilled for the opportunity to work with Sarasota’s top business leaders and investors.
There you have it, the short version. You get the idea, creating a bond with your clients is the key.
Indicate your unique position in the marketplace. If you’re reading this, you’re likely an entrepreneur or investor who seeks marketing advise and most likely want to hire me as your online marketing strategist. 9 times out of 10 you have a solid grasp of how your company differs from others.
How can you push the envelope further? Think of 3 ways you can make your brand more memorable, and 3 ways to increase its desirability then integrate that them into your story.
With whose story are you most familiar from the list of people you choose to do business? Why are you attracted to their story? Were they referred to you by a neighbor or colleague? Or perhaps an attention grabbing ad popped up on YouTube with a powerfully crafted story with an irresistible offer?
They are still in your life because of the way their personal or company’s story resonates with you. I tend to do business with companies that are inline with my values. If it’s an insect company, they must use non-toxic ingredients. We purchase mostly organic produce and patron local companies that make a difference in our community.
These things matters to my wife and me, which means you’re probably the same way. Right?
Hey if you’ve gotten this far, you’re awesome, congrats! Glad you’re still with me, number 10 is near.
Control the selling process. From start to finish you want to be in control. If you’re sitting and waiting for clients to come through the door, create a marketing strategy to bring clients in on a regular bases.
An example of passive selling is if you’re a shoe store on 5th Ave with an open sign in the window. Yes, people know your store is there and when they walk by your sign is visible to them, however you’re at the will of the customer.
An offensive play would be to send out weekly mailers to the zip codes of your ideal clients and include Facebook ads for the same audience. As a bonus… if you notice that the majority of your clients listen to the same local radio station or podcast, purchase regular airtime.
Alright, you’ve made it! There’s a system for selling, which most online marketers don’t even realize… I didn’t at first. If you get this and use it wisely, you’ll be way ahead of the game. The system Problem, Agitate, Solution or P.A.S.
If you are a seasoned salesperson, you understand this concept too either because you were trained well or at in the past reached a breaking point and sought answers… as I did.
When you introduce a problem to your ideal clients then massage that problem with a pinch of fine sea-salt before you offer your solution, magic happens. Don’t believe me?
Closely examine the next ad you see… it will contain a combination of this formula. “Zane, surely a Disneyland commercial won’t have this…” you say? Not so fast, friend. Look again and let me know where you see P.A.S. in action.
It’s everywhere. How can you incorporate this into your next marketing campaign?
I’ve enjoyed sharing these commandments with you and look forward to your feedback. The inspiration for writing this article came from a mentor of mine T.J. Rohleder.
Reply below with your questions on the above marketing principals or contact me directly.
Follow me on: Facebook
Find me on: Instagram
Are you brave enough and committed enough to start an online business in 2017? If you have passion, grit and a clear mission you too can create an Unstoppable online business this year!
This article will get you jump started fast and provide the tools required to ensure you have everything you need (and more importantly, what you don’t!). Sound good?
Great, let’s dive in!
Millions of people have decided to start an online business in the past 3 years. It’s relatively easy, fun and allows you to contribute value to your fellow human beings.
Here are the tools I use to provide a service and generate income.
- A bold idea, goals and products and/or services
- Domain Name
- Email Autoresponder
- Content (i.e. blogs, YouTube, Facebook articles, etc.)
- Lead magnet and Capture page
Let’s go through each one….
Number 1: An Explosive Idea or Service
First, your reason for starting an online business is to provide help to your fellow (wo)mankind. You need to be upfront about what you want to be known for.
For example: You now know that I’m known for helping guys create an Unstoppable online business using email and content marketing.
I love to write and thus content marketing is one of my favorite ways to reach subscribers. I’m against the hype you spend tons of money on multiple Ad campaigns. There’s a time and place for paid ads, however most use them ineffectively and waste time and capital.
I’m also against having clients spread themselves too thin on all social media outlets trying to be everywhere all at once. That’s not sustainable and it pollutes these channels with lackluster content… BOOO!
To summarize point 1:
- Know what you’re selling and to whom
- Create a mantra of who you are and what you do
- Know and say what you stand for and against
Number 2: Domain Name
Keep it simple. Pick a domain name closely aligned with your product or service. If you’re selling a service or knowledge, use your name (https://yourname.com). If you’re promoting a product, select a name associated with that item. (http:/vegansrock.com).
I use Godaddy exclusively for my domain name and website hosting simply because I’ve gotten started with them and they have a switching mote (for my investors out there!). Which means it’s more time consuming to switch to another platform at this juncture.
What I recommend is that you have your domain name and web hosting sourced by two different companies in case one platform goes down. Example: Use Godaddy for domain hosting and Blue Host for your websites.
To summarize point 2:
- Plan ahead. Use two different platforms for your online business to protect against company changes/failures.
Number 3: Website
WordPress is used by more business owners than any other website platform to date. According to WordPress, this number will continue to increase. Why? WordPress is relatively simple and allows you to create almost any design you can imagine.
To summarize point 3:
- WordPress is a great platform for online businesses
- You can also use Square Space, Wix and WordPress.com* (free*)
Number 4: Email Autoresponder
Email will be your vegetables or to translate for you omnivores this will be your “meat and potatoes”. You’ll send your audience vital nutrients in the form of actionable articles that they can use immediate to help solve their problem.
You’ll want to free yourself up as much as possible and automate all of this. Do it once (or twice if you’re me) and then forget it.
To automate my business emails I use Aweber. For the larger businesses that I consult however, I use Ontraport to manage about 90K users.
Fair warning, Ontraport while very affective may take some time to get use to. Active Campaign is also recommended if you have more than 10K subscribers. If you’re uncertain which to choose, read this article from AmbitionAlly.
To Summarize point 4:
We create online businesses to leverage our time and create more freedom to spend our time as we please. Put your emails on autopilot from the beginning with an email autoresponder.
Number 5: Content Creation
Creating content is what will attract your ideal audience to you and keep them coming back for more. Recall what you read earlier, it’s important to select the best medium/platform for you. Not what everyone else is doing.
I like content marketing and YouTube. So the majority of my content will be written and within videos. I find that I consume information best from these platforms. Where do you spend the majority of your time when you want to learn more?
If you’re reading this chances are you’re a writer and or don’t mind reading… that tells me you’ll most likely enjoy content marketing and sending weekly (or daily) emails to your customers.
Tools I currently use: Resources
- WordPress (hosted by Godaddy)
- Aweber or Ontraport
- Webinar Jam (more on this in an upcoming article)
- Optimize Press and Lead pages
In conclusion, if you want to monetize your online business, create teachable content and email your audience with tools and resources that ensures they’ll succeed.
Email marketing and content marketing reign supreme when it comes to transforming subscribers into paying customers.
If you’re a facts and figures guy, check out the latest research conducted by Help Scout proving that email marketing is awesome… and (more importantly) effective!
Email has higher conversion rates per session than search and social combined:
Number 6: Lead Magnet and Capture pages
A lead magnet and capture page. A lead magnet allows you to offer new readers a chance to solve an immediate problem quickly. This item is free and typically promoted via paid advertising. Think free ebooks, guides, recipes, pocket tools, etc.
A bit of thought is required here. Your lead magnet will be congruent with your overall message and goal for your audience.
You’ll solve their initial pain points while your blog articles, or Youtube videos and emails will solve their more serious concerns.
Example: When you’re starting an online business the first thing you need to know are the tools required to get started.
An ideal lead magnet for my site would be the 6 Top Tools required to start an online business.
Then my up-sell would be my top email automation sequences (to get you up and running fast) and/or an outline of content creation strategies to build both a loyal following and happy paying customers.
While you’re at it, you’ll want to take this 60 second poll and let me know which one resource would be most helpful… every answer counts!
Capture (or landing) pages allow you to collect the name, email address, phone number and whatever else your product requires from customers in exchange for the solution you’ll provide.
After reading this article you now understand the tools you’ll need in order to start an online business. This will get you going quickly.
Go forth dear reader! Implement what you’ve just learned. But before you go subscribe for my upgraded content to learn the detailed intricacies of building an Unstoppable online business!
And if you’ve found this article helpful, leave a quick comment below and share it with another person.
There are many ways to create a winning sales funnel, I’ll walk you through what’s creating maximum profits for the companies I work with. This article will give you all the information you need to guide you on what to do to increase your sales online.
First, let’s talk about that a sales funnel is and isn’t. What is a sales funnel?
A sales funnel is a pre-determined sequence that take a person from point A to point Z. Point A is a person who doesn’t know anything about you or your product to point Z, they are a happy customer and raving fan. Let’s talk about the points in the middle… the things you’ll want to do to get them to Z.
A sales funnel is not blasting a product or service on a sales page to an email list or on social media without any nurturing or followup. Think of sales funnels as building relationships and trust.
The Zane method: This video shares the overall goal of what you want to accomplish.
Most companies I speak with are quite impressed with the increased sales they make after simply making one or two tweaks to their website. If they don’t have a site, my team gets to work to create one, which adds an additional stream of revenue to their company within a few months.
Let’s use a well-known company as an example of how to create a profitable sales funnel. Since I’m quite fond of Tesla’s Model X we’ll use it for this article. Let’s assume Tesla Motors did not have a website nor did any formal (paid) advertising.
If Elon was concerned about his low sales volume, the first recommendation I would suggest would be to share his end-game sales goals with me. If Mr. Musk said “Zane, I’d like to show the benefits of my model X and how much fun it is to drive.
We’d then brainstorm all of the highlights of the vehicle and create a website that focuses on videos and articles that outline all of the unique aspects, details and components of each vehicle. The key i to focus on his ideal customer. What will they want to know about these fuel-efficient cars and why do they need to purchase one, if not two?
After our brainstorm we’ve found that his ideal customers are, global thinkers, health conscious entrepreneurs in their mid-late 30s+ that enjoy the flashy showmanship and speed of these sexy vehicles.
His site would be full of strategically placed testimonials and video clips of road trips.
To further optimize this site, and to add the second component of his sales funnel, we’d have a popup that would say “Want a test drive?” This would lead people to a form that would ask for their name, email address, and zip code. Once it’s filled out, they’d receive a list of Tesla dealerships nearby and a number to to call to schedule a test drive.
Popups are terrific ways to get website visitors more engaged with your product or service. If done correctly, visitors will be thrilled to hear more from you and happily open your emails.
Creating an email series scares a lot of new business owners. What happens if I get blacklisted? I’ve heard about bounce rates and or getting a lot of unsubscribes… what then?
First off, email marketing is the heart of any business on or offline. What I love about email marketing is that you can really connect with each person on your list and create a highly lucrative business from this form of marketing.
It’s true, you want to be concerned about being “blacklisted” that’s when your customers complain about the content of your messages and mark your emails as spam. The company who send these emails on your behalf can decide not to send your emails and terminate your membership.
While this does happen, it’s very rare. Not long ago I promoted a companies digital products and I was given a list of 5K subscribers (that I paid for). I tried to upload this list into GetResponse and after a few days received an email from them stating that this list was already imported into their system.
Essentially I was given a dud-list. It learned a great lesson that week. Do not purchase lists, no matter what people tell you. Getting traffic, people to view your products or services is BEST done organically.
Stick to the steps I share with you and you’ll reach your goals in no time.
Once you have your website optimized to receive and impress your visitors, you need to create and /or build upon your social media presence. Ideally, you’re already building an audience and have people actively commenting, liking and sharing your material. If not, don’t worry you can learn how to build engaging fans with my upgrade content.
Do you hate social media and all the hoopla that comes with it? If so, you’re not alone. The sad truth is that you need it and it needs you. People are actively searching for what you have. They must know you exist and why you’re different from the next gal or guy.
The goal for social media isn’t to sell your products, it’s to connect with others and to be yourself. -Zane White
When I was in college, I spent a decent portion of time on Facebook and Myspace, post college and once I started a business I found it more challenging to stay up-to-date on my platforms. I almost was repelled by the idea of using these spaces for marketing purposes.
My aversion to promoting business online was intuitively smart. The goal for social media isn’t to sell your products, contrary to popular belief. It’s to connect and be yourself. It’s to let people know, “Hey, I’m here and I’m human, just like you!”
Social media brings people to your website to learn more about what you do, who you are and how you can help them solve a problem. That’s all that you are allowed to use social media for if you want a profitable business.
Think of social media as a gateway your introduction to the world. You can share your likes and dislikes, what you stand for and against, funny and inspirational images and videos, etc. Don’t complicate this. Social media should be fun.
Now that you’re receiving regular visitors to your website and have a growing list of people who are joining your email list, you can begin to promote your products and/or services to them through both email marketing and webinars.
Webinars are great for many reasons. If done properly, you will have their full attention as they’ve already decided to learn more from you as you are their “guru” and subject matter expert. Your webinar goers are investing their time into you (and time is money). If your pitch is right, at the end of your presentation you earn big rewards.
Live webinars solidify the relationship between you and your audience. I can tell you from experience, if I’ve stayed until the end of a webinar it was because I was focused on what the speaker discussed and 9 times out of 10 purchased their product. I was captivated and wanted the solution the product offered.
If you’d like to learn more about webinars and how to give presentations that will earn you profit, then you’ll enjoy the reading my upgrade content.
By now you have the information necessary to assess your own business’ sales funnel. Does it have the above components? Is your website fully optimized to attract and impress your visitors? What about your email marketing? Do you have the key components to maximize your subscribers and open-rates?
If not, subscribe for my upgraded content for even more recommendations and proven strategies to improve your online business strategy.
I’m Zane White an online business strategist and coach and lover of all things that fly. Did you enjoy this article? A friend might too, I invite you to share it with them or business colleague. If you have a specific question about your business, let’s connect.
For busy business owners it may be unclear where to start or what to do to integrate social media into your company. There are so many choices it can be overwhelming!
By researching interviews from marketers across multiple industry sectors I’ve gained insights into what actions they are taking to improve social media integration. Here is what I learned.
- Pick a strategy over tools. Social media changes constantly and new tools are being introduced at lightning speed. Using the latest and greatest technology may benefit the company, especially when its target audience includes younger and more media-savvy customers.
It is always important however, to judge the value and impact of a social media tool against the company’s marketing strategy rather than its innovativeness. How will the tool help your company develop a more effective marketing strategy? If not, confidently continue with that you’re doing.
- Have crystal clear marketing goals. If social media actions are undertaken without a clear customer objective, integration is likely to be elusive. This means that marketers should always identify a specific customer objective when employing social media tactics. One common approach we observed was marketers using social medial to help move the customer into and through the purchase funnel.
- Keep your sights on your end results. Social media is often used to generate brand, product, or company awareness. If awareness is the goal, your marketers must have a clear understanding of what happens next in the company’s marketing strategy to convert awareness into purchase intent. Likewise, if building brand advocacy is the goal, make it known to your marketers that you want to build engagement with fans and increase their loyalty.
- Prioritize your marketing strategy. While practically every brand is on Facebook and Twitter, there are many other social media platforms, such as Instagram and Snapchat. Brands typically do not have the resources to be on every social media platform, so how do marketers prioritize? They should choose the social media platforms that fit the company’s target audience and brand positioning. Facebook and Twitter tend still reach a broader demographic than Instagram and Snapchat yet, the latter are fantastic if your company sells clothing, food, homes, equipment, etc.
Find markets that complement yours and target their customers. Avoid driving traffic to your competitors’ audience, instead find companies that align with yours. Do you sell homes? Find pool companies or lawn care companies as partners.
- Create social media toolkits. Brand toolkits have become standard procedure for many companies and are effectively used to guide local markets on how to showcase global brands by providing templates and guidance for tailoring content.
In a similar way, some companies are starting to create social media toolkits which include templates for Facebook and Twitter posts. These toolkits will make sure there’s strategic alignment and create a more cohesive brand image across geographies and platforms while reducing the time and resources required to develop social media content.
- Put social media experts on brand and customer teams. When social media operates from a separate group or from a separate place, there is a greater chance of poor integration. Instead, social media experts should be closely linked to the brand and customer teams so they are involved as soon as communication objectives have been established.
This involvement pays off because social media experts are tuned in to the latest platforms and know what approaches generate interest from current and potential customers, fans, and enthusiasts. As a result, these experts can guide brand teams to the most effective results.
- Keep in-house or use an agency? With so much to learn and social media moving at such a fast pace, many companies outsource social media activities to multiple agencies. Some argue that this structure threatens the integration of social media because agencies lack a complete understanding of a company’s marketing strategy.
To combat this, what works well is to have your company sit with your social media advisor and tell them of the highlights and goals your business wants to reach. Your advisor will then formulate a solid plan to make sure your goals are met.
- It’s all about conversions. Social media is one of the very few places where companies can engage with their customers in an ongoing, personal, and real-time manner. If, for example, your customer posts he looking for a particular item, your companies can respond with a tweet containing helpful information or personalized discounts, and/or promotions.
- Just say no. Given the buzz surrounding social media, every brand or customer-facing function likely wants its own Facebook page and Twitter account. Marketing leaders need to hold the line and decide which social media platforms are ideal for a given brand from a strategic and customer point of view. Controlling social media access through a social media group ensures that someone is accountable and knowledgeable about the best ways to use it as part of a company’s or brand’s marketing strategy.
For example, if you own a real estate company you may only want to focus on two platforms. Choose platforms based where you can provide the most value. If you want to host podcasts for your company to share what’s new on the market along with advice, that’s where you should focus your energy.
Despite popular believe you do not need to be everywhere… not in the beginning. 🙂
- Champion integration. For integration to be valued and sought, leaders need to share success stories throughout the organization. Success stories can become part of the company’s ethos and organically influence the integration of social media in marketing activities. Testimonials and stories from your employees are great additions.
- Sort out attribution. If social media is part of a company’s marketing strategy, questions will be raised about its contribution to sales revenue and how it works alone and with other tactics. These are worthy questions and steps must be taken to understand and measure the effects of social media to integrate it with the company’s marketing strategy in the most efficient and effective way. Marketers shouldn’t let these attribution questions keep them from pursuing social media, but instead consider them an opportunity to prove its value.
- Learn from failures. It is easier to experiment with social media than traditional media, your company can test and learn quickly. Also, social media costs tend to be much lower than traditional media, so the losses from failures are less severe. By split-testing your campaigns, your business can more accurately determine which social media posts and campaigns have the greatest impact on their marketing strategies—helping to further integration efforts.
When social media is integrated into your business, then the management of your customers and brand assets are seamless. Strategic elements such as targeting, segmentation, positioning, and all go-to-market activities show a clear and consistent understanding of the value your company offers to your customers and how you aim to capture value from attracting and retaining these customers over time.
The result of social media integrated into marketing strategy is improved efficiency and effectiveness in all aspects of the marketing plan.
Your marketing strategy timeline will be unique to your goals, budget and sense of urgency.
Whenever I work with a new client there are specific steps that we take to make sure she or he has the best marketing strategy timeline possible.
There is standard information I must to assess whether I can truly help my prospective client.
The details of their business must be gathered during our first consultation. When we speak, both parties will develop an understanding of what can be achieved together.
My Marketing Strategy Timeline Questions:
- Where are you now with your marketing?
- How many products have you sold this month (or year)?
- In 12 months from now where do you want your sales to be?
- Who are leaders in your industry?
- Do you know what are they currently doing to get their results?*
*I gauge where the conversation is going prior to asking the last question… 9.5 times out of 10 I’ve already conducted this research and want to see if they have too.
Below is my proposed marketing strategy for a brand new business.
While each business has its own variations, marketing strategies change very slightly. Thus any company can build on the above marketing strategy timeline above.
What information from this infographic can you use in your business today?
If you’re seeking more details, check out a previous article on how to market on a budget.
What’s To Come…
Stay tuned for my next article where I discuss more advance marketing strategies. My favorite topic is content marketing and behavioral response marketing.
What I do is look at the feedback I and my clients receive from their current email marketing techniques and optimize them based on the actions they take (or don’t).
The purpose of this is to improve your customers and subscribers experience and help guide them gain the greatest benefits your services or products offer.
Until then… thanks for reading!