This article provides you with a marketing glossary to explain our commonly used marketing terms. When I initially started marketing products online, there were a list of words which I had to learn.
My friends who are doctors, professors and lawyers all have their own terminology that they throw around sometimes when I’m with them.
I often ask what they meant by a term or phrase and they’re happy to explain the term(s).
Their special words makes telling their stories with each other easier and yet also puts up a barrier that excludes those around them who don’t speak their lingo.
That said, each industry comes with its own jargon and phrases that explains specific topics, concepts or ideas easier.
I recall helping one of my first clients. He had many questions, many of which were to define several marketing terms.
He asked me things like “What’s a link rotator?” and “What’s a domain name?”
Marketing Analytics Tools
|UserTesting.com||Website testers use customer’s insights of real people to provide you with actionable steps to improve your site.|
|Ghost.com||Judge impact of PR events and product launches|
|UnderTrends.com||Historical stats on traffic sources, engagement of visitors and devices used|
|GoSquared.com||Shows user location and pages being viewed “now”, also tracks busy traffic times|
|Optimizely.com||A/B split and multivariate testing|
|Pagely.com||Scroll maps tracking|
|CrazyEgg.com||Uses heat maps to ID problematic sections on sites|
|KISSmetrics.com||Measures engagement, create conversion funnel visualization (e-commerce)|
|GoogleAnalytics.com||Track health of website. G.A. allows you to monitor the number visitors, the amount of time they stay on your website, where they come from and much more.|
This is marketing glossary will help you on your path towards marketing mastery. Check back often for more information.
- A/B Split Testing: The act of comparing marketing results of one advertisement against a similar one. The ad that performs better is used again. The lower performing ad is adjusted and retested to beat its earlier opt-in rates.
- Behavioral Response Marketing: The act of preemptive content creation that triggers and distributes information (typically in emails) based on how readers behave to your marketing.
- Blogs: Written content that provides insight into the writer’s life or information on a company, or service.
- Content Marketing: The creative expression of written or spoken words to captivate and motivate readers towards an end result and goal of the author.
- Domain: A combination of letters or numbers, (like a home address) that helps people to find your company on the web.
- Digital Marketing: The process of advertising products or services electronically share ideas with the purpose to promote and sell your products or services.
- Link Rotator: This term is heavily used in affiliate marketing and while split testing landing pages. When marketing several products simultaneously marketers place domain names through software. This software changes the domain name each time a human clicks on or sees that ad.
- Posting: The act of publishing content, written, audio or both audio and visual online.
- Opt-in: The act of a person giving you their contact information in exchange for beneficial information or a free gift.
- Sales Funnel: A system that guides a prospect or customer through a series of steps with the goal to buy products at predetermined points.
- Social Media Marketing: The use of communication platforms to buy advertising “space” where people meet on the web to connect and share information.
- Website: A place where information is stored, organized and presented to an audience for consumption.
I trust the above information sheds light on questions you’ve had about these marketing terms.
Each term weaves into the next as building a marketing strategy is multifaceted, simple yet can be complex based on your goals the number of platforms you use.
If this marketing glossary was helpful, let me know and share it with others.