There are 5 essential ways to create a winning social media marketing strategy.
While using social media for profit in any business can be a hair-raising experience, I’m here to walk you through the steps to make it as easy as possible.
When I discovered the vast world of leveraging social media specifically for profit, I got knocked around a bit and experienced a few wounds before I learned how to effectively create and manage sales funnels.
Having healed, returning stronger and wiser I realized that my success depended upon having a solid social media marketing strategy for sustainable growth and consistent profits.
If you’re reading this article, I’ll assume you’re a business owner and are actively using social media for profit or are getting started and are looking for advice on how to build the framework for your social media marketing strategy.
The more strategic you are with your social media marketing the greater & more consistent the rewards. –Click To Tweet!
The information provided will help you in almost any industry and is what’s working for companies large and small right now.
Before we begin, let’s define a few marketing terms to ensure we’re all on the same page.
The Marketing Lingo
While the American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
What It All Boils Down To
Thus a Social Media Marketing Strategy For Profit utilizes virtual communities to showcase your products or services with the intent to collect monetary compensation and/or recognition utilizing a dynamic plan.
We rely on dynamic plans as with all things in life, markets move as people’s moods and interests fluctuate. We keep a pulse on company’s audience and alter their social media marketing strategy accordingly.
How To Get Started Quickly
… Now it’s time to roll-up your sleeves and set your social media marketing strategy in motion.
1. Determine Your Goals
If your goal is to double your current ROI, first take a look at every component of your sales process. Keep in mind the following steps:
- Have you split-tested your intriguing initial free-offer for your Ad campaigns?
- What are the current opt-in rates for these offers?
- Of those who’ve opt-in, what percentage are engaging with your content?
- How often are you creating or offering them new products?
- How do you track your customers’ level of interest in your service or products?
2. What Are You Selling and to Whom?
- Make, or analyze, a list of all of the goods/services that you sale along with the prices. To expedite this, use your inventory spreadsheet, or software.
- Pick out your top 10 selling products
- Notice any trends (i.e. if you have multiple products from a wide range of categories (makeup, cleaning supplies and batteries), check if you can group any of them together as a package that makes sense. (more on this later)
- Research who is purchasing products from this top 10 list.
- If you do not have access to this information, use software tools such as SalesforceIQ, PipelineDeals, or Insightly, etc. to determine who’s purchasing your products. The above tools will also allow you to build stronger relationships with your existing customers, which coverts more into longterm buyers.
3. Determine A Realistic Time Frame
When do you want to see the fruits of your new marketing efforts? What’s realistic?
From our experience there are no rules. All of our clients receive excellent results from their marketing campaigns yet some happen immediately and others see the positive effects 6 weeks into a campaign.
Factors such as market-timing, customers’ psychology and weather play their part in each campaign.
To analyze if your market is ready for your new product or service, before you spend money advertising, use your existing list of email subscribers to test your new product.
I frame these offers as a “Pre-Launch” where your best and loyal customers are rewarded with “first-dibs” or a “sneek-peek” of what’s to come.
The “Pre-Launch” Strategy:
1. Thinking of your new product, create a sales page with a brief description of the benefits of this product and ensure there’s an opt-in page and video.
2. Test- Send a series of emails for three days. In each email, have links to sign-up for your new product.
3. If they say “Yes!” then you have two options.
- Sent subscribers to a new list that prepares them specifically for said product. Now you’ll follow-up with them and offer them the ability to purchase your item when it’s ready.
- Or sell them the new product directly so that they can provide you with feedback, praise and testimonials.
Now that you have a picture of the demographics of your customers, it’s time to create a social media marketing strategy.
1. What is the age range of these customers? You can now pull data on which social media platforms they use most frequently.
2. Based on our in-depth research, the majority of our clients use Facebook to place targeted Ads in front of their current and then create Ads that display in front of similar looking audiences.
3. To receive a buzzing response from new customers create freebies that they can use along side of your product or that will enhance the users lives while thinking of your company (think a multi-use wallet knife, for a hardware or camping supply store).
Keep in mind that you’re not trying to market to everyone. If 22% of customers are responsible for producing 78% of your revenue, narrow your focus on this group and aim your marketing efforts towards understanding their needs and wants.
*Following the above steps will definitely produce excellent results in your next marketing campaign.
4. Yes, But I’m In A Competitive Market you say?
OK, I get it. Now it’s time to implement the following:
1. Spend a few days analyzing the giants in your niche.
2. What angle are they using to sell products? (find an approach that’s different)
3. Which social media platforms are they using?
4. Can you expand the reach of your sells? If you don’t sell goods online, can you? If you are already well established online, can you move into a new country?
5. Are you creating highly valuable free gifts an or discounts to your best customers?
6. Can you team up with a top competitor to produce even better products?
These ideas should help you get into brainstorming mode to find even more ways to differentiate yourself from the others.
5. Keep Your Marketing Message Clear and Easy
My marketing message is clear, I help business increase their ROI by removing any blockages in their low-performing sales funnels. Is your marketing message clear to your audience? If you’re uncertain, return to leaders in your field and review their message and reflect on its clarity.
Customers are looking for you. They will and want to purchase many of your products once they feel valued, heard and when it’s apparent that your company understands their frustrations and concerns.
If you’re struggling coming up with a winning social media marketing strategy, not sure where to start, what to focus on, which tools to use or what to look for when analyzing your advertising data, I’m here to help you.
If your company is at a stage where you’d like one-on-one support, I’ll arrange a call with you to discuss the ways in which I can help.
Thanks for reading,
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