This article will explain 6 Ways you Solo Entrepreneurs can market your business on a budget.
In my earlier article, I talked about how to create a winning marketing strategy, but if you’re a solo entrepreneur on a budget, then that information may be a bit premature.
So you’ve gone off into the world and have invested heavily into the infrastructure of your company. Now you need to market yet find your funds limited.
There’s hope for you, ambitious Being!
I recall a few years ago getting started with my first internet business, I spent a bit of money getting all the necessary products and software implemented and then found that I had limited funds to invest into advertising.
In order to gain massive exposure however, I had to think find the box and then trace around it to use free strategies that would effectively show off my products.
What worked very well back then (and still does today!) was to discuss the benefits of my products in blog posts and YouTube videos. I tenaciously published videos daily and used targeted key words to attract people to me based on their search inquiries.
In fact, one client I’m currently working with is using this strategy right now and is quickly gaining a massive following on YouTube.
Together he and I create 2-3 videos daily and once published, we distribute them to a specific group of people whom will best respond to his videos.
Get Laser Focused
Use Google Keyword to find keywords that have low competition yet are gaining popularity and rising in Google’s monthly search volume.
Using these two techniques will allow you to expand your company’s popularity within a few weeks – months and with consistency, your audience will share your content with others.
Not sure what to do once you’ve created content?
Check out buzzsumo.com and find similar content published within your niche. Look at where these articles and videos were shared and use this information to contact the owners of the blogs and say the following:
“Hey there, I see you’ve published an article on “6 Ways Solo Entrepreneurs Can Market Their Business On A Budget” my article includes more techniques and I’d love it if you could share it with your readers. Be well, – Zane”
If you have a video that you’d like to share, use Twitter and Facebook to share them with your target audience. Find 5-10 leaders within your industry and do the same as above.
Contact them personally and say: “Hey there, Zane here. I really enjoy your content and especially liked the video you posted called “6 Ways Solo Entrepreneurs Can Market Their Business On A Budget” I’ve expanded on your video and added a few more strategies and would love it if you could share it with your audience. Be well, – Zane”
When you’re sharing your content keep it simple and friendly. The easier you make this, the more people you’ll be able to reach and it will take a lot less time.
If You Have A Small Budget, Get Some Help
If you’re low on time and have a small budget, I’d highly recommend you speak with people on Upwork and ask for help to distribute your content.
Depending on your industry, it may make sense to use Pinterest and Instagram for your free marketing strategy. Once you have at least 20 posts, Find the movers and shakers within your industry and like, share and comment on their posts.
After a few days, send them a private message and briefly tell them what you’re trying to do. If there’s a post you’d like to promote, ask them if they’ll share your content with their audience. If they say “no”, not to worry move forward and ask another “top-cat” in your niche.
If there are more than one giant within your industry, don’t start at the top. Look for someone within your peer group first with a loyal following slightly larger than yours.
Speak with her or him as described above and then work your way up to the bigger players in your field.
Yes, Facebook Will Get You There
At this point you’re probably saying “Zane, what about Facebook? Is it still a viable platform?” My answer: YES. I simply prefer Facebook for paid strategies… however, you can definitely use the technique outlined in the previous paragraphs to reach your ideal market.
Facebook makes it easy to select your audience based on what you’re looking for in your customer’s demographics.
6 Main Takeaways
- Find specific keywords for your products or services,
- Regularly produce content using these keywords,
- Identify top players in your industry and reach out to them, share and like their content,
- Ask these gals and guys for mentions, shares and/or to post an article on their blog (guest posting),
- Use surveys and giveaways to generate new subscribers and build a list of people who are excited about your products.
- Repeat this several times a week.
Habits Will Make Or Break You
Getting into the habit of marketing in this way will take time, yet the overall results will be phenomenal. As you start to generate revenue from your free marketing campaigns, you will use that money to buy advertising to scale your marketing efforts.
I use paid advertising to hasten the sales process with the goal and sweet reward of receiving a large ROI.
If you haven’t received a return on your investment through paid advertising, then it’s highly likely the sales process itself has blockages that requires analysis and an immediate resolution.
That’s what we specialize in here and would be happy to help improve your sales.
Thanks for reading this article! If you’ve enjoyed it and found it helpful, I invite you to let me know and to share it.