10 Commandments of Marketing The following 10 commandments of marketing if followed, will ensure your marketing is targets your ideal client or … Read More →
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This article provides you with a marketing glossary to explain our commonly used marketing terms. When I initially started marketing products online, there were a list of words which I had to learn.
My friends who are doctors, professors and lawyers all have their own terminology that they throw around sometimes when I’m with them.
I often ask what they meant by a term or phrase and they’re happy to explain the term(s).
Their special words makes telling their stories with each other easier and yet also puts up a barrier that excludes those around them who don’t speak their lingo.
That said, each industry comes with its own jargon and phrases that explains specific topics, concepts or ideas easier.
I recall helping one of my first clients. He had many questions, many of which were to define several marketing terms.
He asked me things like “What’s a link rotator?” and “What’s a domain name?”
Marketing Analytics Tools
|UserTesting.com||Website testers use customer’s insights of real people to provide you with actionable steps to improve your site.|
|Ghost.com||Judge impact of PR events and product launches|
|UnderTrends.com||Historical stats on traffic sources, engagement of visitors and devices used|
|GoSquared.com||Shows user location and pages being viewed “now”, also tracks busy traffic times|
|Optimizely.com||A/B split and multivariate testing|
|Pagely.com||Scroll maps tracking|
|CrazyEgg.com||Uses heat maps to ID problematic sections on sites|
|KISSmetrics.com||Measures engagement, create conversion funnel visualization (e-commerce)|
|GoogleAnalytics.com||Track health of website. G.A. allows you to monitor the number visitors, the amount of time they stay on your website, where they come from and much more.|
This is marketing glossary will help you on your path towards marketing mastery. Check back often for more information.
- A/B Split Testing: The act of comparing marketing results of one advertisement against a similar one. The ad that performs better is used again. The lower performing ad is adjusted and retested to beat its earlier opt-in rates.
- Behavioral Response Marketing: The act of preemptive content creation that triggers and distributes information (typically in emails) based on how readers behave to your marketing.
- Blogs: Written content that provides insight into the writer’s life or information on a company, or service.
- Content Marketing: The creative expression of written or spoken words to captivate and motivate readers towards an end result and goal of the author.
- Domain: A combination of letters or numbers, (like a home address) that helps people to find your company on the web.
- Digital Marketing: The process of advertising products or services electronically share ideas with the purpose to promote and sell your products or services.
- Link Rotator: This term is heavily used in affiliate marketing and while split testing landing pages. When marketing several products simultaneously marketers place domain names through software. This software changes the domain name each time a human clicks on or sees that ad.
- Posting: The act of publishing content, written, audio or both audio and visual online.
- Opt-in: The act of a person giving you their contact information in exchange for beneficial information or a free gift.
- Sales Funnel: A system that guides a prospect or customer through a series of steps with the goal to buy products at predetermined points.
- Social Media Marketing: The use of communication platforms to buy advertising “space” where people meet on the web to connect and share information.
- Website: A place where information is stored, organized and presented to an audience for consumption.
I trust the above information sheds light on questions you’ve had about these marketing terms.
Each term weaves into the next as building a marketing strategy is multifaceted, simple yet can be complex based on your goals the number of platforms you use.
If this marketing glossary was helpful, let me know and share it with others.
This article will explain 6 Ways you Solo Entrepreneurs can market your business on a budget.
In my earlier article, I talked about how to create a winning marketing strategy, but if you’re a solo entrepreneur on a budget, then that information may be a bit premature.
So you’ve gone off into the world and have invested heavily into the infrastructure of your company. Now you need to market yet find your funds limited.
There’s hope for you, ambitious Being!
I recall a few years ago getting started with my first internet business, I spent a bit of money getting all the necessary products and software implemented and then found that I had limited funds to invest into advertising.
In order to gain massive exposure however, I had to think find the box and then trace around it to use free strategies that would effectively show off my products.
What worked very well back then (and still does today!) was to discuss the benefits of my products in blog posts and YouTube videos. I tenaciously published videos daily and used targeted key words to attract people to me based on their search inquiries.
In fact, one client I’m currently working with is using this strategy right now and is quickly gaining a massive following on YouTube.
Together he and I create 2-3 videos daily and once they’ve been published, we distribute them to a specific group of people whom we want to see and respond to his videos.
Get Laser Focused
Use Google Keyword to find keywords that have low competition yet are gaining popularity and rising in Google’s monthly search volume.
Using these two techniques will allow you to expand your company’s popularity within a few weeks – months and with consistency, your audience will share your content with others.
Not sure what to do once you’ve created content?
Check out buzzsumo.com and find similar content published within your niche. Look at where these articles and videos were shared and use this information to contact the owners of the blogs and say the following:
“Hey there, I see you’ve published an article on “6 Ways Solo Entrepreneurs Can Market Their Business On A Budget” my article includes more techniques and I’d love it if you could share it with your readers. Be well, – Zane”
If you have a video that you’d like to share, use Twitter and Facebook to share them with your target audience. Find 5-10 leaders within your industry and do the same as above.
Contact them personally and say: “Hey there, Zane here. I really enjoy your content and especially liked the video you posted called “6 Ways Solo Entrepreneurs Can Market Their Business On A Budget” I’ve expanded on your video and added a few more strategies and would love it if you could share it with your audience. Be well, – Zane”
When you’re sharing your content keep it simple and friendly. The easier you make this, the more people you’ll be able to reach and it will take a lot less time.
If you have a small budget, get some help
If you’re low on time and have a small budget, I’d highly recommend you speak with people on Upwork and ask for help to distribute your content.
Depending on your industry, it may make sense to use Pinterest and Instagram for your free marketing strategy. Once you have at least 20 posts, Find the movers and shakers within your industry and like, share and comment on their posts.
After a few days, send them a private message and briefly tell them what you’re trying to do. If there’s a post you’d like to promote, ask them if they’ll share your content with their audience. If they say “no”, not to worry move forward and ask another “top-cat” in your niche.
If there are more than one giant within your industry, don’t start at the top. Look for someone within your peer group first with a loyal following slightly larger than yours.
Speak with her or him as described above and then work your way up to the bigger players in your field.
Yes, Facebook Will Get You There
At this point you’re probably saying “Zane, what about Facebook? Is it still a viable platform?” My answer: YES. I simply prefer Facebook for paid strategies… however, you can definitely use the technique outlined in the previous paragraphs to reach your ideal market.
Facebook makes it easy to select your audience based on what you’re looking for in your customer’s demographics.
The 6 main take aways
- Find specific keywords for your products or services,
- Regularly produce content using these keywords,
- Identify top players in your industry and reach out to them, share and like their content,
- Ask these gals and guys for mentions, shares and/or to post an article on their blog (guest posting),
- Use surveys and giveaways to generate new subscribers and build a list of people who are excited about your products.
- Repeat this several times a week.
Habits will make or break you
Getting into the habit of marketing in this way will take time, yet the overall results will be phenomenal. As you start to generate revenue from your free marketing campaigns, you will use that money to buy advertising to scale your marketing efforts.
I use paid advertising to hasten the sales process with the goal and sweet reward of receiving a large ROI.
If you haven’t received a return on your investment through paid advertising, then it’s highly likely the sales process itself has blockages that requires analysis and an immediate resolution.
That’s what we specialize in here and would be happy to help improve your sales.
Thanks for reading this article! If you enjoyed it and found it helpful, I invite you to let me know and to share it.
Check out my next article!
There are 5 essential ways to create a winning social media marketing strategy.
While using social media for profit in any business can be a hair-raising experience, I’m here to walk you through the steps to make it as easy as possible.
When I discovered the vast world of leveraging social media specifically for profit, I got knocked around a bit and experienced a few wounds before I learned how to effectively create and manage sales funnels.
Having healed, returning stronger and wiser I realized that my success depended upon having a solid social media marketing strategy for sustainable growth and consistent profits.
If you’re reading this article, I’ll assume you’re a business owner and are actively using social media for profit or are getting started and are looking for advice on how to build the framework for your social media marketing strategy.
The more strategic you are with your social media marketing the greater & more consistent the rewards. –Click To Tweet!
The information provided will help you in almost any industry and is what’s working for companies large and small right now.
Before we begin, let’s define a few marketing terms to ensure we’re all on the same page.
The Marketing Lingo
While the American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
What It All Boils Down To
Thus a Social Media Marketing Strategy For Profit utilizes virtual communities to showcase your products or services with the intent to collect monetary compensation and/or recognition utilizing a dynamic plan.
We rely on dynamic plans as with all things in life, markets move as people’s moods and interests fluctuate. We keep a pulse on company’s audience and alter their social media marketing strategy accordingly.
How To Get Started Quickly
… Now it’s time to roll-up your sleeves and set your social media marketing strategy in motion.
1. Determine Your Goals
If your goal is to double your current ROI, first take a look at every component of your sales process. Keep in mind the following steps:
- Have you split-tested your intriguing initial free-offer for your Ad campaigns?
- What are the current opt-in rates for these offers?
- Of those who’ve opt-in, what percentage are engaging with your content?
- How often are you creating or offering them new products?
- How do you track your customers’ level of interest in your service or products?
2. What Are You Selling and to Whom?
- Make, or analyze, a list of all of the goods/services that you sale along with the prices. To expedite this, use your inventory spreadsheet, or software.
- Pick out your top 10 selling products
- Notice any trends (i.e. if you have multiple products from a wide range of categories (makeup, cleaning supplies and batteries), check if you can group any of them together as a package that makes sense. (more on this later)
- Research who is purchasing products from this top 10 list.
- If you do not have access to this information, use software tools such as SalesforceIQ, PipelineDeals, or Insightly, etc. to determine who’s purchasing your products. The above tools will also allow you to build stronger relationships with your existing customers, which coverts more into longterm buyers.
3. Determine A Realistic Time Frame
When do you want to see the fruits of your new marketing efforts? What’s realistic?
From our experience there are no rules. All of our clients receive excellent results from their marketing campaigns yet some happen immediately and others see the positive effects 6 weeks into a campaign.
Factors such as market-timing, customers’ psychology and weather play their part in each campaign.
To analyze if your market is ready for your new product or service, before you spend money advertising, use your existing list of email subscribers to test your new product.
I frame these offers as a “Pre-Launch” where your best and loyal customers are rewarded with “first-dibs” or a “sneek-peek” of what’s to come.
The “Pre-Launch” Strategy:
1. Thinking of your new product, create a sales page with a brief description of the benefits of this product and ensure there’s an opt-in page and video.
2. Test- Send a series of emails for three days. In each email, have links to sign-up for your new product.
3. If they say “Yes!” then you have two options.
- Sent subscribers to a new list that prepares them specifically for said product. Now you’ll follow-up with them and offer them the ability to purchase your item when it’s ready.
- Or sell them the new product directly so that they can provide you with feedback, praise and testimonials.
Now that you have a picture of the demographics of your customers, it’s time to create a social media marketing strategy.
1. What is the age range of these customers? You can now pull data on which social media platforms they use most frequently.
2. Based on our in-depth research, the majority of our clients use Facebook to place targeted Ads in front of their current and then create Ads that display in front of similar looking audiences.
3. To receive a buzzing response from new customers create freebies that they can use along side of your product or that will enhance the users lives while thinking of your company (think a multi-use wallet knife, for a hardware or camping supply store).
Keep in mind that you’re not trying to market to everyone. If 22% of customers are responsible for producing 78% of your revenue, narrow your focus on this group and aim your marketing efforts towards understanding their needs and wants.
*Following the above steps will definitely produce excellent results in your next marketing campaign.
4. Yes, But I’m In A Competitive Market you say?
OK, I get it. Now it’s time to implement the following:
1. Spend a few days analyzing the giants in your niche.
2. What angle are they using to sell products? (find an approach that’s different)
3. Which social media platforms are they using?
4. Can you expand the reach of your sells? If you don’t sell goods online, can you? If you are already well established online, can you move into a new country?
5. Are you creating highly valuable free gifts an or discounts to your best customers?
6. Can you team up with a top competitor to produce even better products?
These ideas should help you get into brainstorming mode to find even more ways to differentiate yourself from the others.
5. Keep Your Marketing Message Clear and Easy
My marketing message is clear, I help business increase their ROI by removing any blockages in their low-performing sales funnels. Is your marketing message clear to your audience? If you’re uncertain, return to leaders in your field and review their message and reflect on its clarity.
Customers are looking for you. They will and want to purchase many of your products once they feel valued, heard and when it’s apparent that your company understands their frustrations and concerns.
If you’re struggling coming up with a winning social media marketing strategy, not sure where to start, what to focus on, which tools to use or what to look for when analyzing your advertising data, I’m here to help you.
If your company is at a stage where you’d like one-on-one support, I’ll arrange a call with you to discuss the ways in which I can help.
Thanks for reading,
P.S. Sign up and receive upgraded content on the inner workings of a winning sales funnel strategy.
Free Traffic Hacks for 2017
There are 5 steps to getting free traffic. In this article I gladly walk you through this process to ensure your ROI remains as high as possible!
We all see that the cost for advertising is ever on the rise. We expect that in our industry because more marketers want to advertise their products. I see this as a benefit to me and those who decide to leverage their paid advertising with gaining free traffic.
Step 1: Find authority blogs in your niche
Do a search for [your niche] blog
Look at the ones on the first page of the search results
See how they rank in: Google, Alexa rank number of backlinks, etc.
Draw up a short-list of top 10 blogs and then subscribe to them.
Step 2: Read everything on their sites
-Go back to the earliest post available
-Look at what has been covered
-Look for what’s missing because you’ll write on that.
-Look at the writing style, your article will need to fit in with theirs.
Look at word count, spelling, punctuation, formal or informal, etc.
Step 3: Practice
-Write a few practice articles in a style that will fit in with each blog you intend to target.
-Try rewriting the article in different styles until you’re confident. (if your article isn’t accepted by one blog, you can use it for another)
Step 4: Approach blog owners (Guest blogging)
Using Guest Posting. What is guest posting? It’s a method for you as a content writer to write an article and post it on someone else’s website.
-Email them and
-Complement them on having such an informative blog
-Ask if they accept guest postings and offer a few articles they might be interested in utilizing.
-Tell them they can have them for free in return for a brief “bio” and a link to your own site.
-DO NOT send articles unsolicited! Nine times out of ten they will be deleted or publish your article without you knowing. Which means you’ve wasted time.
Why I enjoy guest blogging is that it’s a win – win situation for both parties. You obtain free exposure, endorsement and free traffic while they get content that they don’t have to write. Not to mention, it allows you to rub shoulders with an authority in your industry.
TIP: Contact the blogs at the bottom of your list first so that you can learn from your experience, tweak the writing and then keep moving up the list until you’ve reached your #1.
Step 5: Send the Article
-Make sure it has been posted on any other blog before.
-Don’t publish it on your site
-If they reject it, ask for feedback and constructive criticism
-If the owner publishes your article:
-Share details on social media
-Stick around to answer any questions/comments
-Offer to reciprocate and publish an article on your own blog.
Quick and Easy Free Traffic on YouTube:
-YouTube is the second most popular search engine on the web
-Right after Google (which is owned by YouTube)
-Top ranked videos on YouTube often get shown on the first page of Google
-Easier to get ranked on YouTube because there’s less competition
YouTube Traffic Plan:
1. Open a YouTube account and setup a channel
2. Your channel name should:
3. Incorporate at least two keywords or
4. Be your business name
6. Write your video script (ensure its keyword rich and in a conversational style)
6. Practice reading it aloud and in front of a mirror if you’re going to be appearing on camera to make it perfect.
7. There are two types of videos you can make
2. Graphics and audio (use “PowerPoint and Camtasia”)
1. Video camera or a cell phone with video recording capabilities will do
2. An external mic to provide a clear voice
3. Editing software (iMovie, Movie Editor
1. Free Serif Software (Serif movie plus to edit and draw plus for graphics that you want to create from scratch)
4. If you don’t have powerpoint on your computer download LibreOffice.com
5. Techsmith.com/camtasia.html (free trail) or CamStudio.org this is an open source software, it doesn’t come with editing software so you can use it with Serif
6. Make sure your format and size of recording will be accepted by YouTube
1. MP4, 1280 x 720, 30fps
2. Audio should be in stereo with a sample rate of 96 or 48 kilohertz
7. Upload the file onto Youtube and upload your script as a text file and sync it with the captions
8. This allows the keywords to get indexed by YouTube and Google
So, what are the 10 TOP psychological triggers to increase sales and profits?
Before I go into this, last week I read Jeff Walkers’ book, “Product Launch Formula”.
Have you heard of it? If not, it’s an awesome read, which I highly recommend whether or not you’re looking to launch your own product or not…
The general Sales and Marketing principles are priceless, and if you’re looking to sell more stuff and make more profits (which you probably are considering you’re sitting in front of your computer reading this now), it’ll be well worth the time invested.
While there were many great lessons contained within it’s pages, one VERY powerful one that I feel can help ANYONE looking to increase their sales and profits immediately, and the one that jumped out at me the most, was Jeff’s “The 10 Psychological Triggers To Increased Sales Conversions”…