Like all pubescent teens there was one movie that I could (and did) watch over and over again Boomerang. As you may recall the film co-stars both Robin Givens and Hallie Barry… say no more, right? Not a fan? OK, here’s a quick run-down and why your marketing should mimic this classic tale. In Boomerang, […]
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The 7 Biggest Mistakes Companies Make When Hiring Copywriters and Online Marketing Strategists And How To Avoid Them!
This is super rare for a marketing professional to share this kind of information, especially to business owners and hiring managers. I don’t know one copywriter or online marketing strategist who want you to read this information or even know me. That said, do please, spend time reviewing this report carefully. If in fact you’re -as I imagine- very interested in making sure that your marketing is successful, then…
I encourage you to find a quite place, where you will not be disturbed and study this report. This is critical! I reveal crucial information that you MUST know!
It’s unbelievable but true…
Every day, companies hire copywriters and marketers that they shouldn’t. I find that copywriters and marketing agencies often mislead businesses about their qualifications, charge WAY more than they should and end up turning your important marketing campaign into a huge embarrassment.
Not only does this ruin your reputation but it damages your bottom line. There are so many components involved with growing and maintaining a business that it can be a REAL CHALLENGE. Yet, here’s the truth:
THE SUCCESS OF YOUR BUSINESS IS DETERMINED ON YOU HIRING THE RIGHT COPYWRITER
Ok, I understand if you don’t believe me, that’s fine, however think about it for a second. When was the last time you raved about your ads, sales letters, email campaigns or your company’s growth rates from a recent marketing campaign?
Never? That’s what I’d guess.
Your copywriter and online marketing strategist is the “key” to a highly successful and profitable company, but again here’s the issue…
Hire the wrong copywriter and your campaign will be a bust. Hire someone who doesn’t respect your company’s values, mission or goals; your reputation is on the line. Or worst of all overpay for a copywriter who misses deadlines and is a pain to deal with and everyone will wonder what you the one in charge is doing.
This report is going to give you an inside, behind the velvet-rope, scoop on what copywriters and marketing agencies do to unsuspecting business owners. You’ll soon be armed with the knowledge you need so you won’t be “taken” by these types.
In the coming moments, I’ll reveal what the 7 Biggest Mistakes are and how you can avoid them, but before I do that, let me answer a couple of questions that are probably on your mind.
Who Are You And Why Are You Revealing This Information?
My name is Zane White and I’m a professional copywriter and online marketing strategist. My expertise consist of sales copywriting (ads), creating online marketing systems, and helping clients retain and engage existing customers. I work with entrepreneurs in the tech industry, coach new business owners and have a list of doctors whom I consult.
I’m revealing information that the marketing industry doesn’t want you to know for two main reasons:
REASON #1: If you end up hiring a lousy marketing agency, this closes the industry not only to me but other competent professionals. The odds are, if the person you hire blows it, you’ll be very, very reluctant to hire a marketer in the future.
REASON #2: I HATE to see awful marketing agencies rip people off and make our industry look bad. It puts a target on our back and sours my profession.
Alright, now you understand who I am and why I’m doing this, we can move forward and talk about the 7 Biggest Mistakes Business Owners Make When Hiring Copywriters and Online Marketing Strategists… And How To Avoid Them!
BIG MISTAKE #1:
Assuming That Going Through A Marketing Agency Or Copywriting Mill Will Produce Your Desired Results
Many business owners feel that they are better off hiring “reputable” marketing agencies or from copywriting mills as opposed to hiring them on their own.
While it is true that making one phone call or sending an email to an agency and allowing them to do the work is seemingly easier than doing it yourself, there’s no assurance that you are going to get a marketer who is truly dedicated to your success.
Dirty little secret #1 agencies don’t want you to know:
Agencies have a list of services in different price ranges. Their first concern is offering you the highest priced package so they’ll make a sweet commission. It’s for this reason that they always ask you “what’s your budget?”.
If you tell them that your budget is $10k, they’ll look for a marketer who can do the work within that range, well actually less because the agency takes a sizable portion.
Dirty little secret #2 agencies don’t want you to know:
If you have a very substantial budget, an agency will almost always inflate the price of their services, beyond what’s actually necessary.
For example, I spoke at a small entrepreneur event where a marketing agency was hired to promote the celebration. I felt bad for the business owner honestly.
Imagine a small space where about 7 adults could stand rather comfortably, yet there were about 11 adults not including the hired marketing agency folks… it was soon overdone with Facebook Live events going on and probably Tweets and Snaps being sent.. it was TOO MUCH.
Dirty little secret #3 agencies and mills don’t want to know:
This is going to blow you away… completely or perhaps even get you a bit heated. Did you know that many, many agencies mark up their services by 100% to 200% or even much more?
That’s right!! If a copywriter typically charges $7k-12k for one sales letter, an agency will charge you up to $30K-$100K, for the same letter! What’s the deal? Do you think you’re getting better results!? Or getting someone who is actually dedicated to your company’s success? NO WAY! Not with an agency or a copywriting mill. It’s NOT POSSIBLE!!
The agency’s standard practice of charging you TRIPLE what you would have paid if you hired the copywriter on your own is sadly quite common. Not only that, but if you type in ‘marketing agency revenues’ into your search browser, you’ll see some STAGGERING figures.
Sure, not ALL agencies do this. There are some highly reputable agencies that truly care about their clients. Most however, pay their marketers low wage to keep the margins high and company profitable.
Main takeaway: Don’t forget, a marketing agency’s top concern is the amount of money they can make. Your priorities typically come last. I urge you to take control!
BIG MISTAKE #2
BASING YOUR DECISIONS PRIMARILY ON PRICE
Whoa! This is huge… the flip side to this is if you expect to pay peanuts, you’ll get squirrels.
A marketer’s testimonials are more important than their portfolio, way, way more important. The problem with basing your decision only on a copywriter’s portfolio is the fact that anyone can make themselves look good on a website. Three quick, and true stories that will graphically illustrate this point:
HORROR STORY #1
I was conducting research on web design companies for a technical support client. I landed on a website and spoke with their customer service department to ask about their website design services. Their extensive portfolio was attractive.
The representative tells me that “all of the sites in our portfolio weren’t made by us, but we could create something similar to what’s there”. NO WHERE on that site did I see “These are Examples Only”. The site claimed that those were their completed projects.
HORROR STORY #2
A local chiropractic company paid a well-known marketing agency to roll-out their latest product line, stretch bands for better posture. The agency’s portfolio raved about the variety of chiropractors they’ve worked with and product launches they’ve had.
The Doctors paid half up front as the invoice was sizable. Then midway through the campaign, when results weren’t nearly where they projected, the agency told the doctors “listen, we’re over-extended and can’t give your campaign the attention it deserves” and bailed mid-campaign. Geez!
HORROR STORY #3
Days after creating their website a brand new marketing agency placed multiple pseudo clients in their portfolio. A representative of one of the listed companies contacted the marketing agency and threatened to sue them for misrepresentation.
As the above stories suggest, looking solely at a marketer’s portfolio will not prove nor indicate whether they will provide you with the results you require. It’s only one factor to consider. So what should you look for? Take a holistic approach when hiring a copywriter and online marketing strategist.
Look for content on their site that discusses copywriting and marketing and see what he’s discussing on social media. Test out his services by requesting an Ad Critique or submit a sales letter for him to critique.
Bottom line: A portfolio can give you an idea of who they’ve helped and whether they are the right fit for you. Be mindful that your second brain, your gut and intuition, will guide you a lot farther.
BIG MISTAKE #3
NOT GETTING ALL OF THE INFORMATION UP FRONT
Before you speak with your new copywriter and online marketing strategist, get a clear idea of everything you think you’ll need from him or her. This will make the process of requesting a quote much easier.
Plus you’ll be able to have your questions ready if you aren’t 100% certain of everything you’ll need. For example, if you know you’ll use Facebook to advertise your new product or an existing product, you know you’ll need a Facebook Ad, landing page (sales letter) and an email marketing sequence are necessary. But what else will you need? These are the questions your copywriter will answer for you.
Main takeaway: Understand what your copywriter and online marketing strategist has experience doing. Ask if he also performs social media marketing, some do, others don’t. Decide ahead of time if these things are important to you or not.
BIG MISTAKE #4
Not Getting 100% Reassurance That Your Marketer Can Do The Work
Needless to say this is HUGE! This is the most important mistake I hear business owners make regularly. We’ve all been there, we’ve hired someone because it sounded great at the time, yet that rash decision only made matters worse.
“Zane, I get it, but how do I know if he or she can do the job?” Simple, just ask “Have you done this before?” and “What were your results?” Your copywriter and online marketing specialist will be able to share with you exactly how he or she has helped others and reassure you that they can do the same for you. If not, keep searching.
Main takeaway: Don’t just hire anyone for your next marketing campaign. Be sure they can clearly articulate what they can and can’t do for you before you give them the green light.
BIG MISTAKE #5
Read The Fine Print of The Marketing Agreement
I’m currently consulting a local spa who’d hired a web-designer to create their website. I should have added this to the list of horror stories… but I’ll tell you quickly what happened. So this spa hired a guy to do their website and failed to read the fine print on the agreement. The developer put in the contract that he charges over $200 a month for web hosting. Can you believe it?! Talk about a “gotcha!” moment.
The original quote for his web services was under the industry average so I can see why the spa selected him for the work, but after everything, there were many add- ons, the price ended up being over double the quote. The developer didn’t include a lot of basic things, which is still costing this facility a lot of money monthly.
Main takeaway: Read the fine print of your agreement, even if you’ve discussed the details of your project at length with your copywriter and marketer, I know this sounds intuitive, but it often gets overlooked.
BIG MISTAKE #6
Requesting A Proposal Before You Agree To Hire Your Copywriter
When I first got started as a copywriter and online marketing strategist, I’d meet with potential project managers, CEOs to discuss their goals and products at length. Some of the meetings would last over 90 minutes! Then I’d return to my home office and hammer out a detailed proposal with my notes on how I’d tackle the project, my projections and anything else I could think of to ensure their success.
What a waste of time! Not only does it not truly serve the business owner, but it wastes valuable time for both parties. I no longer create proposals for clients ahead of time and requesting one won’t truly serve you.
So what will serve you? What’s better and more efficient is to discuss the details of what your copywriter can and has experienced in doing. Ask him, or her, what is it that they’d provide based on the scope of the project. This should take about 20-30 minutes and then both parties will be able to fully understand what can be realistically achieved together.
At that point you ask for a ballpark figure, and based on that answer you agree to hire him or not. Once you agree, a contract will be submitted, payment exchanged and a proposal will be submitted as payment is received.
This ends up being the best strategy for both parties, produces the best results and saves everyone valuable time.
Main takeaway: Don’t waste your time reading extensive proposals if you aren’t sure you’ll hire that person for the job.
BIG MISTAKE #7
Not Getting A Money Back Guarantee
Typically, you can avoid being a victim of pseudo marketers by ensuring they provide a 100% money back guarantee if you’re not satisfied with their service.
This reassurance is the true test as to whether the copywriter believes in what he or she offers or if they’re just working their way through businesses trying take and not honestly give. High quality copywriters and online marketing strategists believe in what they do and are happy to offer at least a 30-day money back guarantee.
Main takeaway: Copywriters often shy away from guaranteeing their work with a money back guarantee because they fear they’ll be taken advantage of. What a pile of crock!
In the years that I’ve offered my services with a guarantee, no one has EVER requested their money back. Actually, several clients continuously refer me to bigger companies month after month.
If the copywriter you’re considering does’t support their work with a guarantee… BEWARE!
Well, there it is. Obviously, if you’re a veteran business owner or hiring manager, you may have known a few of the secrets I’ve revealed in this report. I hope however, that a few useful gold nuggets were uncovered that will guide you farther along your hiring journey.
My goal is to ensure you’re well equipped to select an excellent copywriter so that your next launch turns out exactly as you both envision so you get all the congratulatory applause you richly deserve.
And if I can help you or you’d like to reach out to me, please contact me here.
Yours In Success,
P.S. For more information about my services go to http://zane-white.com/services
How to Choose the Right Headline
In marketing, everything matters, especially headlines. This article covers how to choose the right headline for your ads and emails.
You’re here for tools and actionable items that will give you an edge in today’s busy world… I value your time! So, let’s get to it.
When it comes to headlines there are general rules you’ll want to follow in the beginning, then as you gauge what works for your service or product(s), you’ll be able to expand and experiment.
Three key elements make up an attractive headline:
- Font size and type
- Word choice
- Structure of headline
Font Size and Type:
Once you’ve selected a branding message and image (if applicable) If you’ve already selected a branding font, understand that when it comes to sales letters and emails, you may need to alter the style and sizes quite a bit.
Readers who regularly respond to your email marketing campaigns (whether they reply with a comment, book an appointment or purchase an item) are familiar with the font you use. If it’s the ‘Open Sans’ font, use that in all of your print ads and future marketing material.
Stick with that font and if you’re creating a direct response marketing campaign, which is the only type of campaign you should use… it’s alright to blend two different font types: say a typewriter style font and a sans variety.
Email marketing calls for different methods than you’d use in a sales letter or landing page, which again vary across industries. If you’re marketing a course or a digitally downloadable item, use a plain text format for the highest CTRs (click through rates).
See the example below:
You notice that the font sizes are uniformed. In this email I did not include any bolded text, although I could have. I could have also added an underscore or two for effect. All would be appropriate.
“Wait, Zane… what about all the cool themes and templates people use in their emails?… Aren’t they good?” You say? Ok, here’s the deal with that. Does it look good? Heck yeah! Does it convert better? No.
This is something you’ll have to test on your own. Create multiple versions of your email a few branded with your logo and add your social media CTA buttons at the bottom and over the course of a few weeks determine which versions performed better.
Here’s what I’ve found…
I still run tests and check my results with other leaders in the copywriting and marketing industry. Here’s what I’ve found:
- Colors distract from the overall message you want to convey. (Your message has to compete with these extra items… that’s bad)
- Plus, even today not all readers use HTML
- If reading on-the-go, it may take what seems a lifetime for them to open your message.
For a visual, take a quick look at these sales pages for clues (they opens in new tabs):
Step 1: Grab Their Attention
The first attention grabbing sentence: “Attention Business Owners and Bloggers…” is in place as a qualifier.
I’m saying “Hey… the following information is for business owners and bloggers only… everyone else need not continue reading.”
Step 2: Help your readers know you’re speaking directly to them
Your goal here is to help your ideal clients and customers understand that what you have is specifically for them. You’re helping them agree that your offer will be beneficial for them.
If a student landed on my sales page and neither had a product nor offered a service, after reading the “qualifier” she’d exit the page. And that’s perfect. We want the right people reading our material.
Step 3: Create the Headline (Part 1)
There’s a bit of controversy surrounding the topic of “how to create perfect headlines?”… Typical industry banter… “what’s appropriate?” and “how long should it be?”. Here’s the deal… Yes, there are proven methods at play similar to the laws Nicola Tesla abided by to create his many inventions.
And with a basic understanding of these laws, you’ll be able to “get the job done”. Headlines and attracting your ideal clients has everything to do with expressing your personality. Your readers want to know who you are and what tone your brand portraits?
So, when constructing both your headline and sub-headline think about who you are… your values and why your ideal clients will or should love you more than everyone else in your industry?
What’s unique about what you are offering? Your company isn’t 100% exactly like any other business within your niche, even if you operate a franchise.
Find What’s Unique About Your Service (Part 2)
Questions to ask yourself before crafting your next headline:
- How do people describe me?
- Which complements do I hear most often?
- What do people say I can improve upon?
Use these questions as a guideline to determine how to
position yourself within your industry.
Clients and friends say that I have a unique way of communicating with them that makes them feel supported and heard. I tend to speak to others in a manner that I’d like reflected back to me.
So, my headlines usually talk about effective communication. Specifically how I help clients attract the attention and hearts of their ‘ideal clients’. The heart matters above all else and by writing in a form that connects with them, you”ll transform how your business operates.
That said… How do you communicate with your clients?
How can you use that style moving forward?
How To Structure Your Headline (Part 3)
Do you worry about your grammar? Don’t. Type-os? … Meh. Don’t get me wrong, you do want your headline to flow off the tongue or you risk repelling potential clients. It’s more important to just get started.
By now you’ve already pinpointed your audience and understand why they’d be interested in your service. You’ve found out what’s unique about you as it relates to your industry and now you need the words to ensure they continue reading.
If you’re a financial planner, and you find that your clients resonate with your laid back yet analytical personality, I’d try something like this:
Grabber: Attn: Planning For Your Future Just Got Easier!
Subject line (if emailed): [First Name] are you ready for the future? Or Are your finances ready, [First Name]?
Headline: Tired Of Over-the-Top Financial Planners More Concerned With Tee-ing Off Than Helping You Plan For A Brighter Tomorrow?
Sub-headline: Experience a gentler approach to securing your family’s financial future…
Body: From there you’ll go into greater details within the body of your sales letter.
As you can see, it’s very important to create a unique perspective and experience for your readers within the marketplace. Doing so helps you craft attention grabbing ads and sales letters.
If you find you’re at a loss for words right when it’s time to create ads, email subject lines and closers, consider using my highly effective and profitable swipe file vault.
You’ll gain hundreds of headlines and closers to choose from that you can quickly and easily copy and paste.
Thanks for reading! Your Success Is My Motivation…
P.S. If you’d like to master this science, you may benefit from my blueprint.
Why Marketing Matters
There are two types of business owners. Those who believe marketing matters and those who know marketing matters. To which camp do you belong?
Last week Grant and I talked about what we’re seeing… an epidemic of sorts.. with small business owners. Is it that they are small because they are just getting starting or because they aren’t marketing in ways that promote growth?
Listen for yourself and you can decide: Podcast Episode
If you fall into the camp of knowing that marketing matters yet find that there’s a limited budget, I’ve discussed that topic in a previous article. Read it here.
So, what’s the deal? I find that some smaller businesses do want accurate guidance yet are so busy with other tasks that it’s challenging for them to get focused and “down to business”.
Thus, as an expert in the field, what do I recommend? I always suggest that the business owner gets clear on their priorities. Write down why they’re in business along with the root benefits it provides them and their customers.
Next, I ask them to identify their 3 and 6 month goals with my guidance we identify tangible “landmarks” that pinpoint our direction. This is a step-by-step process on how to properly market their service or product.
If you’re having trouble increasing your engagement with your ads, email campaigns and marketing material and have trouble increasing your engagement, there are several factors at play. I recommend you revisit your audience.
Here are a few things to consider:
Are you currently addressing their primary concerns? Have you adequately researched your market?
Once these two major areas are ironed out, I suggest seeing if my advanced copywriting system will transform the way you connect with your customers.
Stay tune for the next article: How to Choose the Right Headline
5 Signs Someone Will Waste Your Time
There are 5 signs you need to look for when interviewing potential clients. The old adage is true, if you look for something you’ll find it. In this article I’ll share with you ways to protect yourself from those who will waste your time.
Your time is the most important resource you have. If you’re not 100% careful with where you spend it or whom you allow to spend it for you, you open the door to feelings of anger, regret and resentment.
Here’s a story that happened to me recently. Not long ago I was in the middle of a major project for a client when I received a call from an acquaintance. I typically wouldn’t interrupt my important work during the middle of the afternoon yet I didn’t want to ignore the call.
SIGN ONE: Feeling obligated to speak with someone because of a past work relationship.
Once I picked up the phone he asked me if I could help him with website project. He simply needed me to “build the framework” so that he could get things approved on his end to start promoting his product.
SIGN TWO: For people who waste your time everything’s “right away”. They need “help” with something and don’t mind inconveniencing you (if you let them). It’s clear that people who ended up sucking your time either (a) don’t realize they’re burdening you with their problems or (b) don’t care.
Can you think of a recent incident of your own where someone asked for a “favor” that ended horribly? Allow me to continue with this story, I’m afraid it doesn’t get better…
SIGN THREE: Once I agreed (which I shouldn’t have!), he wanted to negotiate the price, he quoted me half of the original price. See, I know what you’re probably thinking, Zane, why didn’t you end the conversation right there or just say “no”?
The thing is, I genuinely care and try to help people them out. I’ve had to stop, however since it’s true what my mentor Dan Pena says “You don’t want to be nice”. Sure you can be friendly, but when it comes to business there’s only one way to be.
“If there’s a back and forth with price, politely turn down the assignment. It will not be worth hassle.”
If you find that you’re a “push over”, heed my advice: You’re only hurting yourself and your destroying them in the process. You can guide others and create experiences for them that temporarily ease their stress or pain.
Be aware when someone isn’t prepared to pay your rates or haggle for a discount. They will not be satisfied with your performance and will want you to do more than what you’ve agreed upon.
SIGN FOUR: Subservient Attitude
People who are prone to wasting the time of others will want you to be at their beckon call. You can recognize this sign immediately when someone asks you “So, if I have a problem can I call you anytime?” Don’t get me wrong people not everyone of these signs is inherently bad… just recognize when someone isn’t going to ‘play fair’ with your time.
As I started the project I noticed that within a about two hour time span he either called or messaged me 3-4 times requesting a status update. I couldn’t believe it! Red flags were flying all over the place.
SIGN FIVE: Poverty Consciousness
This isn’t an exact science however there is a pattern I’ve noticed. If you deal with clients or you sell products on your site or in a store. Those with a limited mindset will typically ask for refunds and or have you speak with them at length on various features of your item or project. This is very time consuming and from my experience doesn’t end well for either party.
A few days in, it became clear to me that I wasn’t “happy” doing this particular project. In fact I offered to give him a full refund so that he could hire someone else. I’ve never been asked nor volunteered to return anyone’s money. The entire experience was a learning lesson.
We spoke for a few minutes and I decided to continue because (1) I’d already put in a few days worth of work, and (2) once you put in time, you never get it back so it seemed like a waste to refund the project after that much effort.
LESSON: Always offer a refund to these types, in fact I should have just given him a full refund instead of partial because at the end of the day I should have said no from the beginning. No one wins when either’s unsatisfied.
So, don’t agree to do something you REALLY don’t want to do and always stop a project if you’re not being treated fairly.
If you want to free yourself from time wasters for good, pay attention to these 5 signs and when you recognize any one of them from a customer or client, do both of you a favor and inform him or her that you’re unable to help them. If possible, refer them to someone else.
Here are 8 additional tips to help avoid time wasters:
- Tell your clients from the beginning:
- Best times to communicate with you
- How you prefer to communicate with them
- When you’re typically unavailable (between 9:00a-noon)
- Your rates (or commission)
- How long projects take (always over estimate)
- Manage their expectations
- Inform them of your refund policy (if applicable)
- Ask the clients to provide the contact information of the last 3 people they’ve hired. (Advanced move)
Finally, surround yourself with high-quality people. People who value you and your time and also lift you up. There are plenty of us around, just be mindful of our time.
That said, I’d like to hear from you. Have you told anyone recently that you’re unable to work with them because you “saw the sign?” Leave a comment below, once it’s approved (within 24 hours) you’ll see your message displayed below.
Sarasota Copywriter | Keep The Best Secrets For Locals
Finding a copywriter in Sarasota can be tricky if you’re not sure where to start your search. When you Google “Sarasota Copywriter“, a string of sites appear 97% of which are from job listing sites that are hoping a highly competent copywriter in Sarasota will reveal her/himself.
Something tells me you’re one of these brave individuals who is frantically searching, probably with your fingers crossed, to find a profile or read an article that will aid you in your endeavor. You’re in luck!
This article discusses why it’s potentially better to hire a local copywriter and how to decide whom to hire for your next product launch.
If you’re reading this and you’re not in the Sarasota area, allow me to briefly discuss why you should consider visiting us here in South West Florida.
Sarasota sits on the Gulf of Mexico south of Tampa, St. Petersburg and Manatee County. It’s home to over over 56K people with an average temperatures between 51.8-70.9 throughout the year.
I’ve grown up all around the U.S. and never seriously considered living in Florida let alone Sarasota. However when my girlfriend (now wife) and I traveled to Sarasota one year from Michigan (Go Blue!) we decided we had to stay.
As you can see in the photo, the beaches here are incredible!
Sarasota is the perfect place to write and help business owners grow in the process. When you’re ready to hire a copywriter there are a few things you want to know.
- Will the job they perform exceed my expectations?
- If so, who are they?
- What are they committed to?
- Are they “easy” to deal with?
Does that sum it up? You need to be certain that they can understand what you need and clearly and magnetically explain your ideas to new and current audiences in a manner that encourages them to take action, preferably IMMEDIATELY!
If you haven’t heard of them before, you’ll have to get a sense of who they are. Their values and verify what they’re committed to. Things you should ask yourself are:
- Does this copywriter have my best intentions at the forefront of their mind?
- Will they work diligently on my projects?
- Are they time-focused oriented? Do they manage their time effectively?
2. Who are they?
If you haven’t had the privilege of meeting your Sarasota copywriter at a local event, hopefully they have a website where you can dig a bit deeper into their mindset.
Read their “about” section and visit their social media platforms. Do they have any YouTube videos that help explain more about them and what they do?
When you decide to contact the prospective copywriter, notice how they speak with you and how they structure the initial meeting.
Do they speak with confidence? Does it appear that they keep track of where their time is spent? These “small” things yield huge insights.
You want to work with high performers. You can tell a high performer from non-high performers because super-charged Beings who don’t like to be disturbed when they’re working. They prefer to schedule meetings and events well in advance to manage their time well.
I for one love working with other high performers because it speeds up effectiveness and ensures important tasks are completed well in advance.
One thing to note is that most copywriters in Sarasota are often writing so expect an hour or two delay in emails.
3. What are they committed to?
As a copywriter in Sarasota understanding what’s important to you is vital. I am committed to your success and ensuring that communication flows effortlessly between all parties involved.
Should you have me work on your ad campaigns I immerse myself into the data and continuously optimize ads throughout the process.
I test headlines the copy within the body of the ads as well as the CTRs (click through rates) within your email campaigns.
I believe in being Unstoppable and with copywriting… there’s always a way.
4. Are they “easy” to deal with?
That said, I’m not always the easiest to deal with. I can be a bit arrogant and I’m known to get impatient when overly disturbed. That said, I get the job done with exceptional results and continue to exceed my clients’ expectations…
Continue reading to discover how I structure new projects…
How We’ll Work Together
Once you contact me, if you’re in Sarasota, I will email you directly and provide a form for you to fill out that will ask you basic questions to help us evaluate your immediate needs.
After You Make Contact…
After I assess your form, I review all current digital assets (websites, blogs, reviews, etc.) and then schedule a meeting with you or your marketing manager to discuss the details of the product/project and goals.
After the initial meeting we will discussed whether we’re a good fit to continue forward with the project, the proposals and contacts will be executed and sent. This is where the real fun begins! I dive into intense research.
The Research Begins
The research phase is not only one of the most important aspects of what I do, it is where I spend at least 2–4 days. I’ll pull facts about your industry, product or service and I’ll discover what I think makes your company unique.
Once the research phase concludes, you and I will jump on a quick call or meet at Jack Dusty’s. I’ll reveal my findings and get your blessing to proceed. At this point, when I share my recommendations with you they are directly formulated to get you results.
I ensure my angle on your product or service will align and resonate well with your audience.
While my suggestions are created to get you results you ultimately have the final say, however it’s at risk of receiving a lower than expected outcome.
With the majority of the research behind me, the first draft of your sales letter is created and presented to you for approval. I provide unlimited revisions as long as the focus and goals/products remain the same.
The Creative Process
With the initial draft behind us if no major edits are requested, I’ll make minor changes, if needed, and will send you the final draft within 24-48 hours of presenting the initial version. Which is typically provided via email.
If I’m also creating your landing pages, a text version of the sales letter is included with the link to the landing page.
I enjoy the variety of business owners I meet within the Sarasota area. On a recent trip to the Ritz. I am constantly amazed at Jack Dusty’s wonderfully diverse landscape. Families with young kids speaking Spanish sat behind me as youthful gossip about a latest crush filled the air beside me.
Sarasota definitely has my San Diegan heart feeling “at home”.
Are you in the Sarasota area and looking for a results-focused copywriter? Click here and fill out the Get Started Form. (Form opens in a new window)
If you’re still undecided and need more help to choose your next Sarasota copywriter, I have a very important and comprehensive guide that reveals the “7 Biggest Mistakes Business Owner Make When Hiring a Copywriter and Online Marketing Strategist and How To Avoid Them!“
… I highly, highly recommend you spend the next 15-20 minutes reading this important report.
You’ll gain immediate access, no need to check your email. Enter your contact details and begin reading the report.
And if you’ve found this article helpful, consider sharing it with someone you know who is planning to sell a product or service in the near future.
Thanks for reading!
Until next time… BeUnstoppable!
Oh… and P.S. When we meet, ask me to reveal a truly fantastic marketing secret that only (seriously only) the pros use.