When Should You Hire A Freelance Copywriter?
Within the first 18 months of getting your business started I bet you’ve asked yourself this question. Right?
You’re reading this article for at least two reasons. One, you want to know “is it the right time to hire a freelance copywriter?” Or two, “How will I know when it’s the right time to hire a freelance copywriter?”
The answers to both of these questions are below.
Let’s get started! Your time is valuable. I’ll begin with the second question. “How will I know when it’s the right time to hire a freelance copywriter?”
Ask yourself these questions:
- Do you handle 95% of the day-to-day operations in your business?
- Is there one component of the business you handle regularly yet put it off until the last minute?
- When you think about your sales process you get overwhelmed and concerned about your abilities?
If you’ve answered yes to any of the above questions, hiring a freelance copywriter will improve your effectiveness, allow you to focus on networking and connecting with current clients as well as give you confidence that your landing pages and email campaigns will be effective.
Spending the majority of your time on the day-to-day operations is not only detrimental to your relationships, it provides reduces your effectiveness. Your business will suffer because you cannot be an expert in all areas.
If you do not have a firm grasp on say copywriting, then it will take you a lot longer to do it yourself and or not provide your desired results you’d have with a professional.
“Zane are you telling me not to try to do things myself?” No, definitely not! Once you’ve tried writing your own ads, landing pages, email marketing campaigns and even websites you’ll get a feel for how your voice comes across to your audience.
You can understand the process, which is invaluable. If you already have a foundation with your sales letters, email campaigns and you’ve ran a few ads, it’s a great idea to bring in a copywriter to expand on your concepts and transform them to become more magnetic.
I notice many of my clients wait to complete the tasks they dislike. Are you the same way? It’s very common. If you have a written procedure for this task and feel comfortable having someone else do it, hire someone else for it.
Even if you know how to do it and “could” do it. If you dread it, there’s someone out there who loves it and will gladly complete it with a smile.
When I met with Dan Pena recently we spoke at length about the selling process. If you know Dan, you know he’s a ruthless S.O.B., yet has gotten a bit softer in his golden years.
We agree that you must hammer your sales message over and over in as many ways as necessary until you find one that’s highly effective. You can’t be shy about this. If you tend to beat around the bush and retreat at the word “sell”, being in business isn’t for you.
If you find that you’re not getting your message across in a way that brings in sales, hire a copywriter to write a sales letter that you can use over and over. One well written sales letter can bring you in millions, depending on your niche and product.
Copywriters are well worth the investment if you’re at a loss for words.
If you’ve read this far, it’s obvious that you’re seeking guidance with your sales process. I’ve created additional resources to guide you through the decision making process.
The reality is that if you’re doing all the work yourself in your business you’re stunting your growth, not saving money as you might think and also wasting valuable time.
The better you’re able to delegate the items on your to-do list, the faster your company will grow. That could be once your company reaches the 1 year mark or its 10th. Only you can truly decide when the time is right.
That said if you’re still wondering… “I get it Zane but how do I choose the right freelance copywriter?”, click here enter your contact details for instant access (no need to go to your email inbox) to read a highly insightful report where you’ll discover new ways to identify the right copywriter and online marketing strategist to hire.
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Until next time…