Like all pubescent teens there was one movie that I could (and did) watch over and over again Boomerang. As you may recall the film co-stars both Robin Givens and Hallie Barry… say no more, right? Not a fan? OK, here’s a quick run-down and why your marketing should mimic this classic tale. In Boomerang, […]
I’m sure you’ve heard this one… “The Money’s In The List But the Fortunes Are In The Followup”. It couldn’t be farther from the truth when fully adopted. This mindset is critical to have when running a business or businesses and profits are on the line.
The truth is that on average, someone has to see your website, your products between 7-11 times before they consider contacting you or purchase a product (yes, 7-11 times). So if you’re paying for advertising and only send a few followup e-mails here and there, without a solid strategy, you shouldn’t bother.
You’re just wasting money and pissing off your subscribers if you’re mailing your customers only once every red moon or right before a product launch.
In today’s article I’ll discuss one of THE MOST EFFECTIVE ways to followup for 99% of business owners who work directly with clients.
Before I jump into that, I have a quick story for you. When I first began marketing digital products I learned from my mentors and coaches like Russel Brunson to send two emails to my list daily.