How To Create A Winning Sales Funnel
There are many ways to create a winning sales funnel or online sales system. I’ll walk you through what’s creating maximum profits for the companies I work with. This article will give you all the information you need to guide you on what to do to increase your sales online.
First, let’s talk about that a sales funnel is and isn’t. What is a sales funnel?
A sales funnel is a pre-determined sequence that take a person from point A to point Z. Point A is a person who doesn’t know anything about you or your product to point Z, they are a happy customer and raving fan. Let’s talk about the points in the middle… the things you’ll want to do to get them to Z.
A sales funnel is not blasting a product or service on a sales page to an email list or on social media without any nurturing or followup. Think of sales funnels as building relationships and trust.
The Zane method: This video shares the overall goal of what you want to accomplish.
Most companies I speak with are quite impressed with the increased sales they make after simply making one or two tweaks to their website. If they don’t have a site, my team gets to work to create one, which adds an additional stream of revenue to their company within a few months.
Let’s use a well-known company as an example of how to create a profitable sales funnel. Since I’m quite fond of Tesla’s Model X we’ll use it for this article. Let’s assume Tesla Motors did not have a website nor did any formal (paid) advertising.
If Elon was concerned about his low sales volume, the first recommendation I would suggest would be to share his end-game sales goals with me. If Mr. Musk said “Zane, I’d like to show the benefits of my model X and how much fun it is to drive.
We’d then brainstorm all of the highlights of the vehicle and create a website that focuses on videos and articles that outline all of the unique aspects, details and components of each vehicle. The key i to focus on his ideal customer. What will they want to know about these fuel-efficient cars and why do they need to purchase one, if not two?
After our brainstorm we’ve found that his ideal customers are, global thinkers, health conscious entrepreneurs in their mid-late 30s+ that enjoy the flashy showmanship and speed of these sexy vehicles.
His site would be full of strategically placed testimonials and video clips of road trips.
To further optimize this site, and to add the second component of his sales funnel, we’d have a popup that would say “Want a test drive?” This would lead people to a form that would ask for their name, email address, and zip code. Once it’s filled out, they’d receive a list of Tesla dealerships nearby and a number to to call to schedule a test drive.
Popups are terrific ways to get website visitors more engaged with your product or service. If done correctly, visitors will be thrilled to hear more from you and happily open your emails.
Creating an email series scares a lot of new business owners. What happens if I get blacklisted? I’ve heard about bounce rates and or getting a lot of unsubscribes… what then?
First off, email marketing is the heart of any business on or offline. What I love about email marketing is that you can really connect with each person on your list and create a highly lucrative business from this form of marketing.
It’s true, you want to be concerned about being “blacklisted” that’s when your customers complain about the content of your messages and mark your emails as spam. The company who send these emails on your behalf can decide not to send your emails and terminate your membership.
While this does happen, it’s very rare. Not long ago I promoted a companies digital products and I was given a list of 5K subscribers (that I paid for). I tried to upload this list into GetResponse and after a few days received an email from them stating that this list was already imported into their system.
Essentially I was given a dud-list. It learned a great lesson that week. Do not purchase lists, no matter what people tell you. Getting traffic, people to view your products or services is BEST done organically.
Stick to the steps I share with you and you’ll reach your goals in no time.
Once you have your website optimized to receive and impress your visitors, you need to create and /or build upon your social media presence. Ideally, you’re already building an audience and have people actively commenting, liking and sharing your material. If not, don’t worry you can learn how to build engaging fans by reading this article.
Do you hate social media and all the hoopla that comes with it? If so, you’re not alone. The sad truth is that you need it and it needs you. People are actively searching for what you have. They must know you exist and why you’re different from the next gal or guy.
The goal for social media isn’t to sell your products, it’s to connect with others and to be yourself. -Zane White
When I was in college, I spent a decent portion of time on Facebook and Myspace, post college and once I started a business I found it more challenging to stay up-to-date on my platforms. I almost was repelled by the idea of using these spaces for marketing purposes.
My aversion to promoting business online was intuitively smart. The goal for social media isn’t to sell your products, contrary to popular belief. It’s to connect and be yourself. It’s to let people know, “Hey, I’m here and I’m human, just like you!”
Social media brings people to your website to learn more about what you do, who you are and how you can help them solve a problem. That’s all that you are allowed to use social media for if you want a profitable business.
Think of social media as a gateway your introduction to the world. You can share your likes and dislikes, what you stand for and against, funny and inspirational images and videos, etc. Don’t complicate this. Social media should be fun.
Now that you’re receiving regular visitors to your website and have a growing list of people who are joining your email list, you can begin to promote your products and/or services to them through both email marketing and webinars.
Webinars are great for many reasons. If done properly, you will have their full attention as they’ve already decided to learn more from you as you are their “guru” and subject matter expert. Your webinar goers are investing their time into you (and time is money). If your pitch is right, at the end of your presentation you earn big rewards.
Live webinars solidify the relationship between you and your audience. I can tell you from experience, if I’ve stayed until the end of a webinar it was because I was focused on what the speaker discussed and 9 times out of 10 purchased their product. I was captivated and wanted the solution the product offered.
If you’d like to learn more about webinars and how to give presentations that will earn you profit, then you’ll enjoy the reading my upgrade content.
By now you have the information necessary to assess your own business’ sales funnel. Does it have the above components? Is your website fully optimized to attract and impress your visitors? What about your email marketing? Do you have the key components to maximize your subscribers and open-rates?
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I’m Zane White Sarasota’s leading online business strategist and coach and lover of all things that fly. Did you enjoy this article? A friend might too, I invite you to share it with them or business colleague. If you have a specific question about your business, let’s connect.