Why Marketing Matters
There are two types of business owners. Those who believe marketing matters and those who know marketing matters. To which camp do you belong?
Last week Grant and I talked about what we’re seeing… an epidemic of sorts.. with small business owners. Is it that they are small because they are just getting starting or because they aren’t marketing in ways that promote growth?
Listen for yourself and you can decide: Podcast Episode
If you fall into the camp of knowing that marketing matters yet find that there’s a limited budget, I’ve discussed that topic in a previous article. Read it here.
So, what’s the deal? I find that some smaller businesses do want accurate guidance yet are so busy with other tasks that it’s challenging for them to get focused and “down to business”.
Thus, as an expert in the field, what do I recommend? I always suggest that the business owner gets clear on their priorities. Write down why they’re in business along with the root benefits it provides them and their customers.
Next, I ask them to identify their 3 and 6 month goals with my guidance we identify tangible “landmarks” that pinpoint our direction. This is a step-by-step process on how to properly market their service or product.
If you’re having trouble increasing your engagement with your ads, email campaigns and marketing material and have trouble increasing your engagement, there are several factors at play. I recommend you revisit your audience.
Here are a few things to consider:
Are you currently addressing their primary concerns? Have you adequately researched your market?
Once these two major areas are ironed out, I suggest seeing if my advanced copywriting system will transform the way you connect with your customers.
Stay tune for the next article: How to Choose the Right Headline