Online Tools To Use For Your Business in 2017
Are you brave enough and committed enough to start an online business in 2017? If you have passion, grit and a clear mission you too can create an Unstoppable online business this year!
This article will get you jump started fast and provide the tools required to ensure you have everything you need (and more importantly, what you don’t!). Sound good?
Great, let’s dive in!
Millions of people have decided to start an online business in the past 3 years. It’s relatively easy, fun and allows you to contribute value to your fellow human beings.
Here are the tools I use to provide a service and generate income.
- A bold idea, goals and products and/or services
- Domain Name
- Email Autoresponder
- Content (i.e. blogs, YouTube, Facebook articles, etc.)
- Lead magnet and Capture page
Let’s go through each one….
Number 1: An Explosive Idea or Service
First, your reason for starting an online business is to provide help to your fellow (wo)mankind. You need to be upfront about what you want to be known for.
For example: You now know that I’m known for helping guys create an Unstoppable online business using email and content marketing.
I love to write and thus content marketing is one of my favorite ways to reach subscribers. I’m against the hype you spend tons of money on multiple Ad campaigns. There’s a time and place for paid ads, however most use them ineffectively and waste time and capital.
I’m also against having clients spread themselves too thin on all social media outlets trying to be everywhere all at once. That’s not sustainable and it pollutes these channels with lackluster content… BOOO!
To summarize point 1:
- Know what you’re selling and to whom
- Create a mantra of who you are and what you do
- Know and say what you stand for and against
Number 2: Domain Name
Keep it simple. Pick a domain name closely aligned with your product or service. If you’re selling a service or knowledge, use your name (https://yourname.com). If you’re promoting a product, select a name associated with that item. (http:/vegansrock.com).
I use Godaddy exclusively for my domain name and website hosting simply because I’ve gotten started with them and they have a switching mote (for my investors out there!). Which means it’s more time consuming to switch to another platform at this juncture.
What I recommend is that you have your domain name and web hosting sourced by two different companies in case one platform goes down. Example: Use Godaddy for domain hosting and Blue Host for your websites.
To summarize point 2:
- Plan ahead. Use two different platforms for your online business to protect against company changes/failures.
Number 3: Website
WordPress is used by more business owners than any other website platform to date. According to WordPress, this number will continue to increase. Why? WordPress is relatively simple and allows you to create almost any design you can imagine.
To summarize point 3:
- WordPress is a great platform for online businesses
- You can also use Square Space, Wix and WordPress.com* (free*)
Number 4: Email Autoresponder
Email will be your vegetables or to translate for you omnivores this will be your “meat and potatoes”. You’ll send your audience vital nutrients in the form of actionable articles that they can use immediate to help solve their problem.
You’ll want to free yourself up as much as possible and automate all of this. Do it once (or twice if you’re me) and then forget it.
To automate my business emails I use Aweber. For the larger businesses that I consult however, I use Ontraport to manage about 90K users.
Fair warning, Ontraport while very affective may take some time to get use to. Active Campaign is also recommended if you have more than 10K subscribers. If you’re uncertain which to choose, read this article from AmbitionAlly.
To Summarize point 4:
We create online businesses to leverage our time and create more freedom to spend our time as we please. Put your emails on autopilot from the beginning with an email autoresponder.
Number 5: Content Creation
Creating content is what will attract your ideal audience to you and keep them coming back for more. Recall what you read earlier, it’s important to select the best medium/platform for you. Not what everyone else is doing.
I like content marketing and YouTube. So the majority of my content will be written and within videos. I find that I consume information best from these platforms. Where do you spend the majority of your time when you want to learn more?
If you’re reading this chances are you’re a writer and or don’t mind reading… that tells me you’ll most likely enjoy content marketing and sending weekly (or daily) emails to your customers.
Tools I currently use: Resources
- WordPress (hosted by Godaddy)
- Aweber or Ontraport
- Webinar Jam (more on this in an upcoming article)
- Optimize Press and Lead pages
In conclusion, if you want to monetize your online business, create teachable content and email your audience with tools and resources that ensures they’ll succeed.
Email marketing and content marketing reign supreme when it comes to transforming subscribers into paying customers.
If you’re a facts and figures guy, check out the latest research conducted by Help Scout proving that email marketing is awesome… and (more importantly) effective!
Email has higher conversion rates per session than search and social combined:
Number 6: Lead Magnet and Capture pages
A lead magnet and capture page. A lead magnet allows you to offer new readers a chance to solve an immediate problem quickly. This item is free and typically promoted via paid advertising. Think free ebooks, guides, recipes, pocket tools, etc.
A bit of thought is required here. Your lead magnet will be congruent with your overall message and goal for your audience.
You’ll solve their initial pain points while your blog articles, or Youtube videos and emails will solve their more serious concerns.
Example: When you’re starting an online business the first thing you need to know are the tools required to get started.
An ideal lead magnet for my site would be the 6 Top Tools required to start an online business.
Then my up-sell would be my top email automation sequences (to get you up and running fast) and/or an outline of content creation strategies to build both a loyal following and happy paying customers.
While you’re at it, you’ll want to take this 60 second poll and let me know which one resource would be most helpful… every answer counts!
Capture (or landing) pages allow you to collect the name, email address, phone number and whatever else your product requires from customers in exchange for the solution you’ll provide.
After reading this article you now understand the tools you’ll need in order to start an online business. This will get you going quickly.
Go forth dear reader! Implement what you’ve just learned. But before you go subscribe for my upgraded content to learn the detailed intricacies of building an Unstoppable online business!
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Would you like one-on-one guidance? If you’re too busy to do all this yourself, we’re here to help. Simply send us a message and we’ll get back to you shortly.