How Long Will A Sales Letter Take?
You’ve just hired a copywriter and haven’t heard from him in almost 2.5 weeks. You’re getting concerned. “Is she alright? Should you call?” You say. Then hear yourself say… “How long will this sales letter take?”
If you’ve found yourself in this situation, you’re not alone. As a business owner your reputation is on the line when ever you hire anyone to perform a task for your company. You want to ensure projects are managed and performed smoothly, or as smoothly as one could expect.
If you’re used to your managers hovering over your employees, your managers may not like dealing with copywriters. Why? Well, being a copywriter and speaking to several other leading sales writers in my field, I can say that almost 98% of them call themselves or have been labeled introverts.
It’s not a crime, gosh no! Yet it take a certain ‘type’ of Being to enjoy sitting alone or in a semi-crowded quaint cafe with his laptop and feel “at home”.
That said, when you hire your next copywriter, ensure that you both agree to specific times to discuss project details and deadlines. We prefer to schedule calls instead of breaking intermittently during the middle of writing a compelling pitch.
“But Zane” you say “How long is too long to wait for a sales letter?” Great question, before I answer that, let me share a bit more about what makes copywriting so powerful and why you might want to wait for it.
Copywriting the way I use the term refers to selling a product or service in the written form. There are several components that create a winning letter but for the purpose of this article, let’s dive in.
Of course you have the all mighty Headline, this will make or figuratively break your connection with your audience. That’s exactly why I spend between 85%-90% of my time, after conducting research, on crafting this uber important title.
As a business owner, what do you spend the most time on throughout the day?
I bet you focus on the most important area that brings you around 80% of your profits. Right?
So the same is true for the headline and that requires time.
After speaking with J.T. Rohleder and hearing Dan Kennedy speak it’s clear that even these guys can take up to 4 weeks to produce a satisfactory sales letter. That’s just the sales letter.
If you have other marketing materials that you need produced, print newsletters etc. That will extend time on the completion of your marketing strategy.
“What gives, 4 weeks?!” You ask. The thing is producing high quality work can take up to 4 weeks. I’ve placed myself in an uncomfortable situation where sales letters and email marketing campaigns were needed within a few days not weeks… the company desperately needed results.
It’s not impossible to speedup the writing process, but your results won’t be nearly as extraordinary without adequate time. In the above example where I create multiple sales funnels for a company sales still came in, but not nearly at a rate that pleased me.
“Zane, you mentioned research… how long does that take?” Yep, good question remember when you were in school and your professor told you there was a research component to complete before graduation?
If you started that assignment right away, which I did of course!, there’s no telling how long it would take since when you find one exciting puzzle piece, you discover something new guiding you to greater insights.
I put a cap on the amount of time I spend doing anything, however if I’m led down a new trail I’ll explore it long enough to decide if there will be gold at the end of the road or a large disappointing brick wall.
It’s important to know if your copywriter maximizes their time. The best way to know that is to ask these 3 questions:
3 Questions to Ask Your Copywriter Before you Hire Her/Him.
1. What do you use to you maximize your time?
2. Approximately how long will it take to complete my sales letter (after you’ve provided them will the necessary information)
3. Where do you concentrate your writing efforts? (Acceptable answers are: On the Headline or Research)
After reading this article you now feel confident in knowing approximately how long it will take your next copywriter to produce high quality work and you’re armed with valuable questions to ask them before they get started.
With excellent communication, together you and your new copywriter will produce exciting results.
As always, thank you for reading this article on “How long will a sales letter take?”
I wish you well on your sales journey.
P.S. If you’re tired of your products getting low sales and worry that your ads aren’t reaching the right people, Click Here to read my latest report on the “7 Biggest Mistakes Business Owners Make When Hiring a Copywriter and Online Marketing Strategist and How You Can Avoid Them!”